# Managed Add-on Plans (Marketing + App)

**Date:** 2026-01-20

## Goals
- Offer managed services as an optional add-on per site.
- Keep core SaaS plans unchanged while enabling add-on selection at pricing, signup, and billing.
- Provide clear separation between **Core Plans** and **Managed Add-ons** in backend, frontend, and billing UI.

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## Proposed Managed Add-on Tiers
- **Managed Lite** — **$100/site/month**
- **Managed Pro** — **$399/site/month**

### Managed Features (shared)
- Onboarding & setup: site integration, automation schedule, content settings.
- Monthly SEO content plan: keyword import from library/clustering, topic strategy, content calendar.
- Content QA & optimization: review queue checks, SEO meta validation, internal link suggestions.
- Publishing ops: scheduled publishing, status monitoring, retry/failure handling.
- Reporting: monthly performance + usage summary (credits, content velocity, publishing outcomes).
- Support & tuning: strategy optimization/tweaks, automation adjustments, issue triage.

### Pro extras
- Proactive monitoring and escalation.
- Priority response.
- Expanded strategy iteration (more frequent adjustments).

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## Marketing Site (https://igny8.com/pricing)

### Layout changes
1. **Keep Core Plans section unchanged**.
2. Add a **big + icon** directly below the pricing table.
3. Add **one single horizontal card** for Managed Add-on:
  - Visible badge: **COMING SOON**
  - Card title: “Managed Add-on (Per Site)”
  - Short summary of major features (1 line)
  - **Toggle switch** inside the card for **Managed Lite / Managed Pro**
  - Show price per site for the selected toggle
4. No other sections or FAQs added.

### Suggested UX copy
- “Managed Add-on (Per Site) — Coming Soon”
- “Choose Lite or Pro”

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## Signup Page (https://app.igny8.com/signup)

### Layout changes
Add **Step 2: Managed Add-ons (Optional)** after plan selection.
- Toggle per site: “Add managed services to selected site(s)”
- If user selects a plan with multiple sites:
  - Show checkboxes for each site slot.
  - Default: none selected.
- Inline price calculator:
  - “Managed Lite x N sites = $X/mo”
  - “Managed Pro x N sites = $X/mo”

### UX notes
- Keep signup friction low.
- If user skips add-on, allow adding later from Billing.

---

## App Billing & Plans (Account → Plans & Billing)

### New UI sections
1. **Current Plan** remains unchanged.
2. Add **“Managed Add-ons”** section:
   - Show current add-on tier (if any) and assigned sites.
   - Show monthly add-on price and next renewal date.
3. Add **“Upgrade Add-ons”** tab or sub-panel:
   - Choose Managed Lite/Pro.
   - Assign to site(s).
   - Update monthly total.

### Existing users
- If a user already subscribed to a managed add-on:
  - Display in **Plan** tab summary.
  - Include in billing history and invoice breakdown.

---

## Backend Model Changes

### Option A (Minimal changes in Plan model)
Add fields to `Plan`:
- `plan_type` (choices: `core`, `managed`) — distinguishes SaaS vs add-on.
- `per_site` (bool, default false) — marks managed add-ons.
- `managed_tier` (optional slug: `lite`, `pro`).

Add optional relation to `Account` or `Site`:
- New model `SiteManagementAddon`:
  - `site` (FK)
  - `plan` (FK to Plan where `plan_type=managed`)
  - `status`, `current_period_start`, `current_period_end`
  - `external_subscription_id`

### Option B (Separate ManagedPlan model)
Create `ManagedPlan` model (clone of Plan fields needed for pricing + name).
Keep `Plan` for core SaaS only.

**Recommendation:** Option A (fewer tables, uses existing pricing pipeline).

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## Backend Billing Logic
- Managed add-ons are **per site**.
- Create separate Stripe subscription items per site, or a single subscription with quantity = number of managed sites.
- Billing summary should show:
  - Core plan price
  - Managed add-on subtotal (N sites x price)
  - Total monthly

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## Frontend Data Contracts

### API additions
- `GET /api/v1/auth/plans/?type=core` (core plans only)
- `GET /api/v1/auth/plans/?type=managed` (managed add-ons)
- `GET /api/v1/account/managed-addons/` (current user add-ons + site assignments)
- `POST /api/v1/account/managed-addons/` (assign add-on to site(s))
- `PUT /api/v1/account/managed-addons/{id}/` (upgrade/downgrade add-on tier)

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## Pricing Copy (Core Plans)
Suggested renames to keep consistency:
- Starter → **Launch**
- Growth → **Growth** (keep)
- Scale → **Scale** (keep)

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## Rollout Checklist
- Add plan_type + per_site fields + migration.
- Add managed add-on seed data (Lite/Pro).
- Add managed add-on endpoints + serializer filtering.
- Update pricing page layout (marketing).
- Update signup flow (managed add-on step).
- Update billing page (Managed Add-ons section).
- Update invoices to show core + managed breakdown.