diff --git a/frontend/src/components/common/SiteCard.tsx b/frontend/src/components/common/SiteCard.tsx
index ea9ac140..ef360bcf 100644
--- a/frontend/src/components/common/SiteCard.tsx
+++ b/frontend/src/components/common/SiteCard.tsx
@@ -92,6 +92,7 @@ export default function SiteCard({
             variant="outline"
             size="md"
             onClick={() => onSettings(site)}
+            title="Configure Site - Update connection details and publishing settings"
             className="shadow-theme-xs inline-flex h-11 w-11 items-center justify-center rounded-lg border border-gray-300 text-gray-700 dark:border-gray-700 dark:text-gray-400"
           >
             <svg
@@ -121,9 +122,10 @@ export default function SiteCard({
             variant="outline"
             size="md"
             onClick={() => onDetails(site)}
+            title="View Site Details - See all information about this website"
             className="shadow-theme-xs inline-flex h-11 items-center justify-center rounded-lg border border-gray-300 px-4 py-3 text-sm font-medium text-gray-700 dark:border-gray-700 dark:text-gray-400"
           >
-            Details
+            View Details
           </Button>
         </div>
         <Switch
diff --git a/frontend/src/components/publishing/PublishingRules.tsx b/frontend/src/components/publishing/PublishingRules.tsx
index 39a16777..7672f82b 100644
--- a/frontend/src/components/publishing/PublishingRules.tsx
+++ b/frontend/src/components/publishing/PublishingRules.tsx
@@ -109,15 +109,18 @@ export default function PublishingRules({ rules, onChange }: PublishingRulesProp
       <div className="flex justify-between items-center">
         <div>
           <h3 className="text-lg font-semibold text-gray-900 dark:text-white">
-            Publishing Rules
+            Advanced Publishing Rules
           </h3>
           <p className="text-sm text-gray-600 dark:text-gray-400 mt-1">
-            Configure how and where content is published
+            Set specific rules for different types of content
+          </p>
+          <p className="text-xs text-gray-500 dark:text-gray-400 mt-1">
+            Example: Publish blog posts to WordPress but guides to your main site
           </p>
         </div>
         <Button onClick={handleAddRule} variant="primary" size="sm">
           <PlusIcon className="w-4 h-4 mr-2" />
-          Add Rule
+          + Add a Publishing Rule
         </Button>
       </div>
 
diff --git a/frontend/src/config/snippets/columns.snippets.ts b/frontend/src/config/snippets/columns.snippets.ts
index 9fe6af03..5826d066 100644
--- a/frontend/src/config/snippets/columns.snippets.ts
+++ b/frontend/src/config/snippets/columns.snippets.ts
@@ -12,7 +12,7 @@ export const titleColumn = {
 
 export const keywordColumn = {
   key: 'keyword',
-  label: 'Keyword',
+  label: 'Search Term',
   sortable: true,
   width: 'auto',
 };
@@ -27,7 +27,7 @@ export const statusColumn = {
 
 export const volumeColumn = {
   key: 'volume',
-  label: 'Search Volume',
+  label: 'Monthly Searches',
   sortable: true,
   numeric: true,
   width: '100px',
@@ -35,7 +35,7 @@ export const volumeColumn = {
 
 export const difficultyColumn = {
   key: 'difficulty',
-  label: 'Difficulty',
+  label: 'Competition Level',
   sortable: true,
   badge: true,
   width: '120px',
@@ -43,7 +43,7 @@ export const difficultyColumn = {
 
 export const countryColumn = {
   key: 'country',
-  label: 'Country',
+  label: 'Target Location',
   sortable: true,
   badge: true,
   width: '120px',
@@ -90,7 +90,7 @@ export const wordCountColumn = {
 
 export const sectorColumn = {
   key: 'sector_name',
-  label: 'Category',
+  label: 'Topic Area',
   sortable: false,
   width: '150px',
 };
diff --git a/frontend/src/layout/AppSidebar.tsx b/frontend/src/layout/AppSidebar.tsx
index aa15f038..919f6722 100644
--- a/frontend/src/layout/AppSidebar.tsx
+++ b/frontend/src/layout/AppSidebar.tsx
@@ -84,7 +84,7 @@ const AppSidebar: React.FC = () => {
     if (isModuleEnabled('thinker')) {
       setupItems.push({
         icon: <BoltIcon />,
-        name: "Content Strategy",
+        name: "AI Writer Setup",
         path: "/thinker/prompts", // Default to prompts, submenus shown as in-page navigation
       });
     }
@@ -105,7 +105,7 @@ const AppSidebar: React.FC = () => {
     if (isModuleEnabled('writer')) {
       workflowItems.push({
         icon: <TaskIcon />,
-        name: "Create Content",
+        name: "Write Articles",
         path: "/writer/tasks", // Default to tasks, submenus shown as in-page navigation
       });
     }
@@ -114,7 +114,7 @@ const AppSidebar: React.FC = () => {
     if (isModuleEnabled('automation')) {
       workflowItems.push({
         icon: <BoltIcon />,
-        name: "Automation",
+        name: "Automate Everything",
         path: "/automation",
       });
     }
@@ -158,7 +158,7 @@ const AppSidebar: React.FC = () => {
         items: workflowItems,
       },
       {
-        label: "ACCOUNT",
+        label: "MANAGE ACCOUNT",
         items: [
           {
             icon: <UserCircleIcon />,
@@ -183,7 +183,7 @@ const AppSidebar: React.FC = () => {
         ],
       },
       {
-        label: "PREFERENCES",
+        label: "CONFIGURATION",
         items: [
           {
             icon: <UserCircleIcon />,
@@ -208,7 +208,7 @@ const AppSidebar: React.FC = () => {
         ],
       },
       {
-        label: "SUPPORT",
+        label: "HELP & LEARNING",
         items: [
           {
             icon: <DocsIcon />,
diff --git a/frontend/src/pages/Automation/AutomationPage.tsx b/frontend/src/pages/Automation/AutomationPage.tsx
index 388272a4..8bed995a 100644
--- a/frontend/src/pages/Automation/AutomationPage.tsx
+++ b/frontend/src/pages/Automation/AutomationPage.tsx
@@ -37,13 +37,13 @@ import {
 } from '../../icons';
 
 const STAGE_CONFIG = [
-  { icon: ListIcon, color: 'from-blue-500 to-blue-600', textColor: 'text-blue-600', hoverColor: 'hover:border-blue-500', name: 'Keywords → Clusters' },
-  { icon: GroupIcon, color: 'from-purple-500 to-purple-600', textColor: 'text-purple-600', hoverColor: 'hover:border-purple-500', name: 'Clusters → Ideas' },
-  { icon: CheckCircleIcon, color: 'from-indigo-500 to-indigo-600', textColor: 'text-indigo-600', hoverColor: 'hover:border-indigo-500', name: 'Ideas → Tasks' },
-  { icon: PencilIcon, color: 'from-green-500 to-green-600', textColor: 'text-green-600', hoverColor: 'hover:border-green-500', name: 'Tasks → Content' },
-  { icon: FileIcon, color: 'from-amber-500 to-amber-600', textColor: 'text-amber-600', hoverColor: 'hover:border-amber-500', name: 'Content → Image Prompts' },
-  { icon: FileTextIcon, color: 'from-pink-500 to-pink-600', textColor: 'text-pink-600', hoverColor: 'hover:border-pink-500', name: 'Image Prompts → Images' },
-  { icon: PaperPlaneIcon, color: 'from-teal-500 to-teal-600', textColor: 'text-teal-600', hoverColor: 'hover:border-teal-500', name: 'Manual Review Gate' },
+  { icon: ListIcon, color: 'from-blue-500 to-blue-600', textColor: 'text-blue-600', hoverColor: 'hover:border-blue-500', name: 'Organize Keywords', description: 'Group related search terms into topic clusters' },
+  { icon: GroupIcon, color: 'from-purple-500 to-purple-600', textColor: 'text-purple-600', hoverColor: 'hover:border-purple-500', name: 'Create Article Ideas', description: 'Generate article titles and outlines for each cluster' },
+  { icon: CheckCircleIcon, color: 'from-indigo-500 to-indigo-600', textColor: 'text-indigo-600', hoverColor: 'hover:border-indigo-500', name: 'Prepare Writing Jobs', description: 'Convert ideas into tasks for the AI writer' },
+  { icon: PencilIcon, color: 'from-green-500 to-green-600', textColor: 'text-green-600', hoverColor: 'hover:border-green-500', name: 'Write Articles', description: 'AI generates full, complete articles' },
+  { icon: FileIcon, color: 'from-amber-500 to-amber-600', textColor: 'text-amber-600', hoverColor: 'hover:border-amber-500', name: 'Create Image Descriptions', description: 'Generate descriptions for AI to create images' },
+  { icon: FileTextIcon, color: 'from-pink-500 to-pink-600', textColor: 'text-pink-600', hoverColor: 'hover:border-pink-500', name: 'Generate Images', description: 'AI creates custom images for your articles' },
+  { icon: PaperPlaneIcon, color: 'from-teal-500 to-teal-600', textColor: 'text-teal-600', hoverColor: 'hover:border-teal-500', name: 'Review & Publish ⚠️', description: 'Review articles before they go live (manual approval needed)' },
 ];
 
 const AutomationPage: React.FC = () => {
@@ -389,7 +389,7 @@ const AutomationPage: React.FC = () => {
                 <BoltIcon className="text-white size-5" />
               </div>
               <div>
-                <h2 className="text-2xl font-bold text-gray-800 dark:text-white/90">Content Automation</h2>
+                <h2 className="text-2xl font-bold text-gray-800 dark:text-white/90">Automate Everything</h2>
                 {activeSite && (
                   <p className="text-sm text-gray-500 dark:text-gray-400 mt-0.5">
                     Site: <span className="font-medium text-brand-600 dark:text-brand-400">{activeSite.name}</span>
@@ -411,7 +411,7 @@ const AutomationPage: React.FC = () => {
                 <div className="text-sm font-semibold text-slate-900 dark:text-white truncate">
                   {currentRun?.status === 'running' && `Running - Stage ${currentRun.current_stage}/7`}
                   {currentRun?.status === 'paused' && 'Paused'}
-                  {!currentRun && totalPending > 0 && 'Ready to Run'}
+                  {!currentRun && totalPending > 0 && 'Ready to Go!'}
                   {!currentRun && totalPending === 0 && 'No Items Pending'}
                 </div>
                 <div className="text-xs text-slate-600 dark:text-gray-400 truncate">
@@ -740,6 +740,9 @@ const AutomationPage: React.FC = () => {
                         {!isActive && !isComplete && stage.pending > 0 && <span className="text-xs px-2 py-0.5 bg-gray-400 text-white rounded-full">Ready</span>}
                       </div>
                       <div className="text-xs font-medium text-gray-600 dark:text-gray-400">{stageConfig.name}</div>
+                      {stageConfig.description && (
+                        <div className="text-xs text-gray-500 dark:text-gray-500 mt-1">{stageConfig.description}</div>
+                      )}
                     </div>
                     <div className={`size-8 rounded-lg bg-gradient-to-br ${stageConfig.color} flex items-center justify-center shadow-md flex-shrink-0`}>
                       <StageIcon className="size-4 text-white" />
@@ -835,6 +838,9 @@ const AutomationPage: React.FC = () => {
                         {!isActive && !isComplete && stage.pending > 0 && <span className="text-xs px-2 py-0.5 bg-gray-400 text-white rounded-full">Ready</span>}
                       </div>
                       <div className="text-xs font-medium text-gray-600 dark:text-gray-400">{stageConfig.name}</div>
+                      {stageConfig.description && (
+                        <div className="text-xs text-gray-500 dark:text-gray-500 mt-1">{stageConfig.description}</div>
+                      )}
                     </div>
                     <div className={`size-8 rounded-lg bg-gradient-to-br ${stageConfig.color} flex items-center justify-center shadow-md flex-shrink-0`}>
                       <StageIcon className="size-4 text-white" />
diff --git a/frontend/src/pages/Dashboard/Home.tsx b/frontend/src/pages/Dashboard/Home.tsx
index 1ca07c7c..72d68391 100644
--- a/frontend/src/pages/Dashboard/Home.tsx
+++ b/frontend/src/pages/Dashboard/Home.tsx
@@ -595,7 +595,7 @@ export default function Home() {
           <h2 className="text-2xl font-bold text-gray-800 dark:text-white/90">Your Content Creation Dashboard</h2>
           {lastUpdated && (
             <p className="text-sm text-gray-500 dark:text-gray-400 mt-1">
-              Last updated: {lastUpdated.toLocaleTimeString()}
+              Last checked: {lastUpdated.toLocaleTimeString()}
             </p>
           )}
         </div>
@@ -626,9 +626,12 @@ export default function Home() {
               <h1 className="text-3xl md:text-4xl font-bold mb-2">
                 AI-Powered Content Creation Workflow
               </h1>
-              <p className="text-lg text-white/90">
+              <p className="text-lg text-white/90 mb-1">
                 Transform keywords into published content with intelligent automation.
               </p>
+              <p className="text-sm text-white/80">
+                Your complete toolkit for finding topics, creating content, and publishing it to your site - all automated
+              </p>
             </div>
             {/* Add Site Button and Site Count in Single Row - Right Side */}
             <div className="flex items-center gap-4">
@@ -636,7 +639,7 @@ export default function Home() {
                 <div className="text-right">
                   {sites.length > 1 ? (
                     <div className="text-3xl font-bold text-white">
-                      {sites.length}/{maxSites || '∞'} Sites
+                      {sites.length} of {maxSites || '∞'} Sites Active
                     </div>
                   ) : (
                     <div className="text-xl font-semibold text-white/90">
@@ -655,7 +658,7 @@ export default function Home() {
                   startIcon={<PlusIcon className="w-6 h-6 fill-current" />}
                   className="!bg-white !text-brand-600 hover:!bg-gray-50 font-bold text-base px-8 py-4 shadow-2xl hover:shadow-[0_25px_50px_-12px_rgba(0,0,0,0.4)] hover:scale-105 active:scale-100 transition-all duration-200"
                 >
-                  Add Site
+                  + Add Another Website
                 </Button>
               )}
               {!canAddMoreSites && sites.length > 0 && maxSites > 0 && (
@@ -696,6 +699,9 @@ export default function Home() {
               color="primary"
               className="h-4"
             />
+            <p className="text-xs text-gray-500 dark:text-gray-400 mt-2">
+              (This shows your progress from keywords through to published content)
+            </p>
           </div>
           
           {/* Icon-based Progress Flow */}
diff --git a/frontend/src/pages/Help/Help.tsx b/frontend/src/pages/Help/Help.tsx
index 56600420..b1721776 100644
--- a/frontend/src/pages/Help/Help.tsx
+++ b/frontend/src/pages/Help/Help.tsx
@@ -155,7 +155,7 @@ export default function Help() {
         <Card className="p-6 mb-8 bg-gradient-to-r from-brand-50 to-purple-50 dark:from-brand-900/10 dark:to-purple-900/10 border-brand-200 dark:border-brand-800">
           <h2 className="text-xl font-bold text-gray-900 dark:text-white mb-4 flex items-center gap-2">
             <ListIcon className="size-5 text-brand-600 dark:text-brand-400" />
-            Table of Contents
+            What Do You Want to Learn?
           </h2>
           <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-2">
             {tableOfContents.map((item) => (
@@ -178,14 +178,14 @@ export default function Help() {
         <div ref={(el) => (sectionRefs.current["getting-started"] = el)} className="mb-12 scroll-mt-24">
           <h2 className="text-3xl font-bold text-gray-900 dark:text-white mb-6 flex items-center gap-3">
             <BoltIcon className="size-8 text-brand-600 dark:text-brand-400" />
-            Getting Started
+            I'm New - Help Me Get Started!
           </h2>
 
           <Accordion>
             <AccordionItem title="Quick Start Guide" defaultOpen>
               <div className="space-y-4">
                 <p className="text-gray-700 dark:text-gray-300">
-                  Welcome to IGNY8! Follow these steps to get started with content creation:
+                  Let's Get You Creating Content! Follow these simple steps:
                 </p>
                 
                 <div className="space-y-3">
@@ -194,9 +194,9 @@ export default function Help() {
                       1
                     </div>
                     <div className="flex-1">
-                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Set Up Your Site</h4>
+                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Step 1: Connect Your Website</h4>
                       <p className="text-gray-600 dark:text-gray-400 text-sm">
-                        Go to Settings &gt; Sites and add your WordPress site. Configure the connection details and verify the integration.
+                        Tell IGNY8 which website you want to create content for. Go to Settings &gt; Sites and add your WordPress site.
                       </p>
                     </div>
                   </div>
@@ -206,9 +206,9 @@ export default function Help() {
                       2
                     </div>
                     <div className="flex-1">
-                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Discover Keywords</h4>
+                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Step 2: Find Search Terms to Target</h4>
                       <p className="text-gray-600 dark:text-gray-400 text-sm">
-                        Navigate to Planner &gt; Keyword Opportunities. Browse the global keyword database and add relevant keywords to your workflow.
+                        Search for keywords people are looking for in your topic area. Navigate to Planner &gt; Keyword Opportunities and add relevant keywords.
                       </p>
                     </div>
                   </div>
@@ -218,9 +218,9 @@ export default function Help() {
                       3
                     </div>
                     <div className="flex-1">
-                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Organize Keywords</h4>
+                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Step 3: Organize Keywords by Topic</h4>
                       <p className="text-gray-600 dark:text-gray-400 text-sm">
-                        Go to Planner &gt; Keywords and use Auto Cluster to group related keywords. This helps create comprehensive content.
+                        Group related keywords together. Go to Planner &gt; Keywords and use Auto Cluster to organize them by theme.
                       </p>
                     </div>
                   </div>
@@ -230,9 +230,9 @@ export default function Help() {
                       4
                     </div>
                     <div className="flex-1">
-                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Generate Ideas</h4>
+                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Step 4: Create Article Outlines</h4>
                       <p className="text-gray-600 dark:text-gray-400 text-sm">
-                        Select clusters in Planner &gt; Clusters and click Generate Ideas. AI will create content ideas based on your keywords.
+                        Let AI generate article ideas for each topic. Select clusters in Planner &gt; Clusters and click Generate Ideas.
                       </p>
                     </div>
                   </div>
@@ -242,9 +242,9 @@ export default function Help() {
                       5
                     </div>
                     <div className="flex-1">
-                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Create Content</h4>
+                      <h4 className="font-semibold text-gray-900 dark:text-white mb-1">Step 5: Write Your Articles</h4>
                       <p className="text-gray-600 dark:text-gray-400 text-sm">
-                        Ideas automatically become tasks. Go to Writer &gt; Tasks, select tasks, and generate content. Review and edit as needed.
+                        Turn ideas into full articles. Go to Writer &gt; Tasks, select tasks, and generate content. Review and publish when ready.
                       </p>
                     </div>
                   </div>
diff --git a/frontend/src/pages/Planner/Clusters.tsx b/frontend/src/pages/Planner/Clusters.tsx
index cf908038..bb134f30 100644
--- a/frontend/src/pages/Planner/Clusters.tsx
+++ b/frontend/src/pages/Planner/Clusters.tsx
@@ -444,8 +444,8 @@ export default function Clusters() {
 
   // Planner navigation tabs
   const plannerTabs = [
-    { label: 'Keywords', path: '/planner/keywords', icon: <ListIcon /> },
-    { label: 'Clusters', path: '/planner/clusters', icon: <GroupIcon /> },
+    { label: 'Keywords (individual terms)', path: '/planner/keywords', icon: <ListIcon /> },
+    { label: 'Topics (keyword groups)', path: '/planner/clusters', icon: <GroupIcon /> },
     { label: 'Ideas', path: '/planner/ideas', icon: <BoltIcon /> },
   ];
 
diff --git a/frontend/src/pages/Planner/Ideas.tsx b/frontend/src/pages/Planner/Ideas.tsx
index 2a109490..2bd4fcc3 100644
--- a/frontend/src/pages/Planner/Ideas.tsx
+++ b/frontend/src/pages/Planner/Ideas.tsx
@@ -350,8 +350,8 @@ export default function Ideas() {
 
   // Planner navigation tabs
   const plannerTabs = [
-    { label: 'Keywords', path: '/planner/keywords', icon: <ListIcon /> },
-    { label: 'Clusters', path: '/planner/clusters', icon: <GroupIcon /> },
+    { label: 'Keywords (individual terms)', path: '/planner/keywords', icon: <ListIcon /> },
+    { label: 'Topics (keyword groups)', path: '/planner/clusters', icon: <GroupIcon /> },
     { label: 'Ideas', path: '/planner/ideas', icon: <BoltIcon /> },
   ];
 
diff --git a/frontend/src/pages/Planner/KeywordOpportunities.tsx b/frontend/src/pages/Planner/KeywordOpportunities.tsx
index 5e22303f..417c3c12 100644
--- a/frontend/src/pages/Planner/KeywordOpportunities.tsx
+++ b/frontend/src/pages/Planner/KeywordOpportunities.tsx
@@ -569,7 +569,7 @@ export default function KeywordOpportunities() {
       bulkActions: !activeSector ? [] : [
         {
           key: 'add_selected_to_workflow',
-          label: 'Add Selected to Workflow',
+          label: 'Add Selected Keywords',
           variant: 'primary' as const,
         },
       ],
@@ -579,7 +579,7 @@ export default function KeywordOpportunities() {
   return (
     <>
       <PageHeader 
-        title="Discover Keywords" 
+        title="Find & Add Keywords to Your Site" 
         badge={{ icon: <BoltIcon />, color: 'orange' }}
       />
       
@@ -595,10 +595,10 @@ export default function KeywordOpportunities() {
               </div>
               <div className="flex-1">
                 <h3 className="text-sm font-medium text-blue-900 dark:text-blue-200">
-                  Select a Sector to Add Keywords
+                  Choose a Topic Area First
                 </h3>
                 <p className="mt-1 text-sm text-blue-700 dark:text-blue-300">
-                  Please select a sector from the dropdown above to enable adding keywords to your workflow. Keywords must be added to a specific sector.
+                  Pick a topic area first, then add keywords - You need to choose what you're writing about before adding search terms to target
                 </p>
               </div>
             </div>
diff --git a/frontend/src/pages/Planner/Keywords.tsx b/frontend/src/pages/Planner/Keywords.tsx
index 6dbe4bc7..2f7a025d 100644
--- a/frontend/src/pages/Planner/Keywords.tsx
+++ b/frontend/src/pages/Planner/Keywords.tsx
@@ -611,8 +611,8 @@ export default function Keywords() {
 
   // Planner navigation tabs
   const plannerTabs = [
-    { label: 'Keywords', path: '/planner/keywords', icon: <ListIcon /> },
-    { label: 'Clusters', path: '/planner/clusters', icon: <GroupIcon /> },
+    { label: 'Keywords (individual terms)', path: '/planner/keywords', icon: <ListIcon /> },
+    { label: 'Topics (keyword groups)', path: '/planner/clusters', icon: <GroupIcon /> },
     { label: 'Ideas', path: '/planner/ideas', icon: <BoltIcon /> },
   ];
 
diff --git a/frontend/src/pages/Settings/ImportExport.tsx b/frontend/src/pages/Settings/ImportExport.tsx
index 4b5fc2ac..142ba20b 100644
--- a/frontend/src/pages/Settings/ImportExport.tsx
+++ b/frontend/src/pages/Settings/ImportExport.tsx
@@ -1,21 +1,68 @@
 import PageMeta from "../../components/common/PageMeta";
 import ComponentCard from "../../components/common/ComponentCard";
+import { Card } from "../../components/ui/card";
+import { Download, Upload, Database, FileArchive, CheckCircle } from 'lucide-react';
 
 export default function ImportExport() {
   return (
     <>
       <PageMeta title="Import/Export - IGNY8" description="Data management" />
       
-      <ComponentCard title="Coming Soon" desc="Data management">
-        <div className="text-center py-8">
-          <p className="text-gray-600 dark:text-gray-400">
-            Import/Export - Coming Soon
-          </p>
-          <p className="text-sm text-gray-500 dark:text-gray-400 mt-2">
-            Import and export data, manage backups, and transfer content
+      <Card className="p-8">
+        <div className="text-center py-8 max-w-3xl mx-auto">
+          <div className="mb-6 flex justify-center">
+            <div className="p-4 bg-brand-100 dark:bg-brand-900/30 rounded-full">
+              <Database className="w-12 h-12 text-brand-600 dark:text-brand-400" />
+            </div>
+          </div>
+          
+          <h1 className="text-3xl font-bold text-gray-900 dark:text-white mb-3">
+            Coming Soon: Manage Your Data
+          </h1>
+          
+          <p className="text-lg text-gray-600 dark:text-gray-400 mb-8">
+            Import and Export Your Content - Backup your keywords, articles, and settings. Move your content to other platforms. Download everything safely.
           </p>
+
+          <div className="bg-gradient-to-br from-brand-50 to-purple-50 dark:from-brand-900/20 dark:to-purple-900/20 rounded-lg p-6 border border-brand-200 dark:border-brand-800">
+            <h2 className="text-lg font-semibold text-gray-900 dark:text-white mb-4">
+              What will be available:
+            </h2>
+            <div className="space-y-3 text-left">
+              <div className="flex items-start gap-3">
+                <CheckCircle className="w-5 h-5 text-success-600 dark:text-success-400 flex-shrink-0 mt-0.5" />
+                <div className="text-gray-700 dark:text-gray-300">
+                  <strong>Export your keywords as a file</strong> (backup or share)
+                </div>
+              </div>
+              <div className="flex items-start gap-3">
+                <CheckCircle className="w-5 h-5 text-success-600 dark:text-success-400 flex-shrink-0 mt-0.5" />
+                <div className="text-gray-700 dark:text-gray-300">
+                  <strong>Export all your articles</strong> in different formats
+                </div>
+              </div>
+              <div className="flex items-start gap-3">
+                <CheckCircle className="w-5 h-5 text-success-600 dark:text-success-400 flex-shrink-0 mt-0.5" />
+                <div className="text-gray-700 dark:text-gray-300">
+                  <strong>Import keywords from other sources</strong>
+                </div>
+              </div>
+              <div className="flex items-start gap-3">
+                <CheckCircle className="w-5 h-5 text-success-600 dark:text-success-400 flex-shrink-0 mt-0.5" />
+                <div className="text-gray-700 dark:text-gray-300">
+                  <strong>Backup and restore</strong> your entire account
+                </div>
+              </div>
+              <div className="flex items-start gap-3">
+                <CheckCircle className="w-5 h-5 text-success-600 dark:text-success-400 flex-shrink-0 mt-0.5" />
+                <div className="text-gray-700 dark:text-gray-300">
+                  <strong>Download your settings</strong> and configurations
+                </div>
+              </div>
+            </div>
+          </div>
         </div>
-      </ComponentCard>
+      </Card>
     </>
   );
 }
diff --git a/frontend/src/pages/Settings/Publishing.tsx b/frontend/src/pages/Settings/Publishing.tsx
index d06337ee..7a7b6cbc 100644
--- a/frontend/src/pages/Settings/Publishing.tsx
+++ b/frontend/src/pages/Settings/Publishing.tsx
@@ -68,9 +68,9 @@ export default function Publishing() {
   };
 
   const DESTINATIONS = [
-    { value: 'sites', label: 'IGNY8 Sites' },
-    { value: 'wordpress', label: 'WordPress' },
-    { value: 'shopify', label: 'Shopify' },
+    { value: 'sites', label: 'Publish to My Sites (using IGNY8)' },
+    { value: 'wordpress', label: 'Publish to WordPress (your self-hosted WordPress site)' },
+    { value: 'shopify', label: 'Publish to Shopify (your Shopify store)' },
   ];
 
   if (loading) {
@@ -90,10 +90,10 @@ export default function Publishing() {
       
       <div className="mb-6">
         <h1 className="text-2xl font-bold text-gray-900 dark:text-white">
-          Publishing Settings
+          Where to Publish
         </h1>
         <p className="text-gray-600 dark:text-gray-400 mt-1">
-          Configure default publishing destinations and rules
+          Set up automatic publishing - Tell us where your content should go
         </p>
       </div>
 
@@ -103,10 +103,13 @@ export default function Publishing() {
           <div className="space-y-4">
             <div>
               <h2 className="text-lg font-semibold text-gray-900 dark:text-white mb-1">
-                Default Publishing Destinations
+                Where Should Articles Go?
               </h2>
               <p className="text-sm text-gray-600 dark:text-gray-400">
-                Select default platforms where content will be published
+                Choose which platforms get your articles - You can pick multiple
+              </p>
+              <p className="text-sm text-gray-600 dark:text-gray-400 mt-2">
+                When you publish an article, it will go to all the platforms you check here
               </p>
             </div>
 
@@ -129,10 +132,10 @@ export default function Publishing() {
           <div className="space-y-4">
             <div>
               <h2 className="text-lg font-semibold text-gray-900 dark:text-white mb-1">
-                Auto-Publish Settings
+                Automatic Publishing
               </h2>
               <p className="text-sm text-gray-600 dark:text-gray-400">
-                Automatically publish content when it's ready
+                Publish articles without asking me
               </p>
             </div>
 
@@ -140,15 +143,14 @@ export default function Publishing() {
               <Checkbox
                 checked={autoPublishEnabled}
                 onChange={(e) => setAutoPublishEnabled(e.target.checked)}
-                label="Enable auto-publish"
+                label="Automatically publish articles when they're finished and reviewed"
               />
             </div>
 
             {autoPublishEnabled && (
               <div className="mt-4 p-4 bg-blue-50 dark:bg-blue-900/20 border border-blue-200 dark:border-blue-800 rounded-lg">
                 <p className="text-sm text-blue-800 dark:text-blue-200">
-                  When enabled, content will be automatically published to selected destinations
-                  when generation is complete.
+                  When you turn this on, articles will publish to your site right away. You can still review them first if you want
                 </p>
               </div>
             )}
@@ -160,10 +162,10 @@ export default function Publishing() {
           <div className="space-y-4">
             <div>
               <h2 className="text-lg font-semibold text-gray-900 dark:text-white mb-1">
-                Auto-Sync Settings
+                Keep Everything Updated
               </h2>
               <p className="text-sm text-gray-600 dark:text-gray-400">
-                Configure automatic content synchronization with publishing platforms
+                Automatically sync articles between platforms
               </p>
             </div>
 
@@ -171,7 +173,7 @@ export default function Publishing() {
               <Checkbox
                 checked={autoSyncEnabled}
                 onChange={(e) => setAutoSyncEnabled(e.target.checked)}
-                label="Enable auto-sync"
+                label="Automatically update articles on all my platforms if I make changes"
               />
             </div>
 
diff --git a/frontend/src/pages/Settings/Sites.tsx b/frontend/src/pages/Settings/Sites.tsx
index f3c3cb88..dfdaf1a8 100644
--- a/frontend/src/pages/Settings/Sites.tsx
+++ b/frontend/src/pages/Settings/Sites.tsx
@@ -386,26 +386,26 @@ export default function Sites() {
 
   return (
     <>
-      <PageMeta title="Sites Management" description="Manage your sites and configure industries and sectors" />
+      <PageMeta title="Your Websites" description="Manage all your websites here - Add new sites, configure settings, and track content for each one" />
       
       <div className="space-y-8">
         <div className="flex items-center justify-between">
           <div>
-            <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Sites Management</h1>
+            <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Your Websites</h1>
             <p className="mt-1 text-sm text-gray-500 dark:text-gray-400">
-              Manage your sites, configure industries, and select sectors. Multiple sites can be active simultaneously.
+              Manage all your websites here - Add new sites, configure settings, and track content for each one
             </p>
           </div>
           <Button onClick={handleCreateSite} variant="primary">
-            + Add Site
+            + Add Another Website
           </Button>
         </div>
 
         {/* Info Alert */}
         <Alert
           variant="info"
-          title="Sites Configuration"
-          message="Each site can have up to 5 sectors selected from 15 major industries. Keywords and clusters are automatically associated with sectors. Multiple sites can be active simultaneously."
+          title="About Your Sites"
+          message="Active sites can receive new content. Inactive sites are paused. Each site can have up to 5 sectors selected from 15 major industries."
         />
 
         {/* Sites Grid */}
diff --git a/frontend/src/pages/Writer/Content.tsx b/frontend/src/pages/Writer/Content.tsx
index e3f311f5..58dcd51e 100644
--- a/frontend/src/pages/Writer/Content.tsx
+++ b/frontend/src/pages/Writer/Content.tsx
@@ -280,10 +280,10 @@ export default function Content() {
 
   // Writer navigation tabs
   const writerTabs = [
-    { label: 'Queue', path: '/writer/tasks', icon: <TaskIcon /> },
-    { label: 'Drafts', path: '/writer/content', icon: <FileIcon /> },
-    { label: 'Images', path: '/writer/images', icon: <ImageIcon /> },
-    { label: 'Review', path: '/writer/review', icon: <CheckCircleIcon /> },
+    { label: 'Ready to Write', path: '/writer/tasks', icon: <TaskIcon /> },
+    { label: 'Finished Drafts', path: '/writer/content', icon: <FileIcon /> },
+    { label: 'Article Images', path: '/writer/images', icon: <ImageIcon /> },
+    { label: 'Review Before Publishing', path: '/writer/review', icon: <CheckCircleIcon /> },
     { label: 'Published', path: '/writer/published', icon: <CheckCircleIcon /> },
   ];
 
diff --git a/frontend/src/pages/Writer/Images.tsx b/frontend/src/pages/Writer/Images.tsx
index 0de32f8e..a1d75441 100644
--- a/frontend/src/pages/Writer/Images.tsx
+++ b/frontend/src/pages/Writer/Images.tsx
@@ -449,10 +449,10 @@ export default function Images() {
 
   // Writer navigation tabs
   const writerTabs = [
-    { label: 'Queue', path: '/writer/tasks', icon: <TaskIcon /> },
-    { label: 'Drafts', path: '/writer/content', icon: <FileIcon /> },
-    { label: 'Images', path: '/writer/images', icon: <ImageIcon /> },
-    { label: 'Review', path: '/writer/review', icon: <CheckCircleIcon /> },
+    { label: 'Ready to Write', path: '/writer/tasks', icon: <TaskIcon /> },
+    { label: 'Finished Drafts', path: '/writer/content', icon: <FileIcon /> },
+    { label: 'Article Images', path: '/writer/images', icon: <ImageIcon /> },
+    { label: 'Review Before Publishing', path: '/writer/review', icon: <CheckCircleIcon /> },
     { label: 'Published', path: '/writer/published', icon: <CheckCircleIcon /> },
   ];
 
diff --git a/frontend/src/pages/Writer/Published.tsx b/frontend/src/pages/Writer/Published.tsx
index 842c364f..bc36348c 100644
--- a/frontend/src/pages/Writer/Published.tsx
+++ b/frontend/src/pages/Writer/Published.tsx
@@ -307,10 +307,10 @@ export default function Published() {
 
   // Writer navigation tabs
   const writerTabs = [
-    { label: 'Queue', path: '/writer/tasks', icon: <TaskIcon /> },
-    { label: 'Drafts', path: '/writer/content', icon: <FileIcon /> },
-    { label: 'Images', path: '/writer/images', icon: <ImageIcon /> },
-    { label: 'Review', path: '/writer/review', icon: <CheckCircleIcon /> },
+    { label: 'Ready to Write', path: '/writer/tasks', icon: <TaskIcon /> },
+    { label: 'Finished Drafts', path: '/writer/content', icon: <FileIcon /> },
+    { label: 'Article Images', path: '/writer/images', icon: <ImageIcon /> },
+    { label: 'Review Before Publishing', path: '/writer/review', icon: <CheckCircleIcon /> },
     { label: 'Published', path: '/writer/published', icon: <CheckCircleIcon /> },
   ];
 
diff --git a/frontend/src/pages/Writer/Review.tsx b/frontend/src/pages/Writer/Review.tsx
index 7396353e..d36a4dd3 100644
--- a/frontend/src/pages/Writer/Review.tsx
+++ b/frontend/src/pages/Writer/Review.tsx
@@ -346,10 +346,10 @@ export default function Review() {
 
   // Writer navigation tabs
   const writerTabs = [
-    { label: 'Queue', path: '/writer/tasks', icon: <TaskIcon /> },
-    { label: 'Drafts', path: '/writer/content', icon: <FileIcon /> },
-    { label: 'Images', path: '/writer/images', icon: <ImageIcon /> },
-    { label: 'Review', path: '/writer/review', icon: <CheckCircleIcon /> },
+    { label: 'Ready to Write', path: '/writer/tasks', icon: <TaskIcon /> },
+    { label: 'Finished Drafts', path: '/writer/content', icon: <FileIcon /> },
+    { label: 'Article Images', path: '/writer/images', icon: <ImageIcon /> },
+    { label: 'Review Before Publishing', path: '/writer/review', icon: <CheckCircleIcon /> },
     { label: 'Published', path: '/writer/published', icon: <CheckCircleIcon /> },
   ];
 
diff --git a/frontend/src/pages/Writer/Tasks.tsx b/frontend/src/pages/Writer/Tasks.tsx
index 3d1b99a1..615f7a0b 100644
--- a/frontend/src/pages/Writer/Tasks.tsx
+++ b/frontend/src/pages/Writer/Tasks.tsx
@@ -424,10 +424,10 @@ export default function Tasks() {
 
   // Writer navigation tabs
   const writerTabs = [
-    { label: 'Queue', path: '/writer/tasks', icon: <TaskIcon /> },
-    { label: 'Drafts', path: '/writer/content', icon: <FileIcon /> },
-    { label: 'Images', path: '/writer/images', icon: <ImageIcon /> },
-    { label: 'Review', path: '/writer/review', icon: <CheckCircleIcon /> },
+    { label: 'Ready to Write', path: '/writer/tasks', icon: <TaskIcon /> },
+    { label: 'Finished Drafts', path: '/writer/content', icon: <FileIcon /> },
+    { label: 'Article Images', path: '/writer/images', icon: <ImageIcon /> },
+    { label: 'Review Before Publishing', path: '/writer/review', icon: <CheckCircleIcon /> },
     { label: 'Published', path: '/writer/published', icon: <CheckCircleIcon /> },
   ];
 
diff --git a/frontend/src/pages/account/PlansAndBillingPage.tsx b/frontend/src/pages/account/PlansAndBillingPage.tsx
index 39dd9493..4fa4c145 100644
--- a/frontend/src/pages/account/PlansAndBillingPage.tsx
+++ b/frontend/src/pages/account/PlansAndBillingPage.tsx
@@ -353,9 +353,9 @@ export default function PlansAndBillingPage() {
   return (
     <div className="p-6">
       <div className="mb-6">
-        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Plans & Billing</h1>
+        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Your Subscription</h1>
         <p className="text-gray-600 dark:text-gray-400 mt-1">
-          Manage your subscription, credits, and billing information
+          Manage your plan and payments - View what's included, upgrade, or buy more credits
         </p>
       </div>
 
diff --git a/frontend/src/pages/account/TeamManagementPage.tsx b/frontend/src/pages/account/TeamManagementPage.tsx
index 09a9c559..5b178bbf 100644
--- a/frontend/src/pages/account/TeamManagementPage.tsx
+++ b/frontend/src/pages/account/TeamManagementPage.tsx
@@ -96,12 +96,12 @@ export default function TeamManagementPage() {
 
   return (
     <div className="p-6">
-      <PageMeta title="Team Management" description="Manage your team members" />
+      <PageMeta title="Your Team" description="Manage who can access your account - Add team members and control what they can do" />
       
       <div className="mb-6">
-        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Team Management</h1>
+        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Your Team</h1>
         <p className="text-gray-600 dark:text-gray-400 mt-1">
-          Manage team members, invitations, and access control
+          Manage who can access your account - Add team members and control what they can do
         </p>
       </div>
 
@@ -138,8 +138,9 @@ export default function TeamManagementPage() {
               size="md"
               startIcon={<UserPlus className="w-4 h-4" />}
               onClick={() => setShowInviteModal(true)}
+              title="Send an invitation to someone to join your team"
             >
-              Invite Team Member
+              + Invite Someone
             </Button>
           </div>
 
diff --git a/frontend/src/pages/account/UsageAnalyticsPage.tsx b/frontend/src/pages/account/UsageAnalyticsPage.tsx
index a68e7b62..0f66b045 100644
--- a/frontend/src/pages/account/UsageAnalyticsPage.tsx
+++ b/frontend/src/pages/account/UsageAnalyticsPage.tsx
@@ -59,9 +59,9 @@ export default function UsageAnalyticsPage() {
   }
 
   const tabs = [
-    { id: 'limits' as TabType, label: 'Plan Limits & Usage', icon: <BarChart3 className="w-4 h-4" /> },
-    { id: 'activity' as TabType, label: 'Credit Activity', icon: <TrendingUp className="w-4 h-4" /> },
-    { id: 'api' as TabType, label: 'API Usage', icon: <Activity className="w-4 h-4" /> },
+    { id: 'limits' as TabType, label: 'Your Limits & Usage (What you\'re using)', icon: <BarChart3 className="w-4 h-4" /> },
+    { id: 'activity' as TabType, label: 'Credit History (Where credits go)', icon: <TrendingUp className="w-4 h-4" /> },
+    { id: 'api' as TabType, label: 'API Activity (Technical requests)', icon: <Activity className="w-4 h-4" /> },
   ];
 
   return (
@@ -70,9 +70,9 @@ export default function UsageAnalyticsPage() {
       
       {/* Page Header */}
       <div className="mb-6">
-        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Usage & Analytics</h1>
+        <h1 className="text-2xl font-bold text-gray-900 dark:text-white">Your Usage</h1>
         <p className="text-gray-600 dark:text-gray-400 mt-1">
-          Track plan limits, credit consumption, and API usage patterns
+          See how much you're using - Track your credits, content limits, and API activity
         </p>
       </div>
 
@@ -85,10 +85,11 @@ export default function UsageAnalyticsPage() {
                 <Zap className="w-5 h-5 text-white" />
               </div>
               <div>
-                <div className="text-xs text-brand-700 dark:text-brand-300">Current Balance</div>
+                <div className="text-xs text-brand-700 dark:text-brand-300">Credits Left</div>
                 <div className="text-2xl font-bold text-brand-600 dark:text-brand-400">
                   {creditBalance.credits.toLocaleString()}
                 </div>
+                <div className="text-xs text-brand-600 dark:text-brand-400 mt-1">available</div>
               </div>
             </div>
           </Card>
@@ -99,10 +100,11 @@ export default function UsageAnalyticsPage() {
                 <TrendingUp className="w-5 h-5 text-white" />
               </div>
               <div>
-                <div className="text-xs text-purple-700 dark:text-purple-300">Used This Month</div>
+                <div className="text-xs text-purple-700 dark:text-purple-300">Credits Used This Month</div>
                 <div className="text-2xl font-bold text-purple-600 dark:text-purple-400">
                   {creditBalance.credits_used_this_month.toLocaleString()}
                 </div>
+                <div className="text-xs text-purple-600 dark:text-purple-400 mt-1">spent so far</div>
               </div>
             </div>
           </Card>
@@ -113,10 +115,11 @@ export default function UsageAnalyticsPage() {
                 <BarChart3 className="w-5 h-5 text-white" />
               </div>
               <div>
-                <div className="text-xs text-success-700 dark:text-success-300">Monthly Allocation</div>
+                <div className="text-xs text-success-700 dark:text-success-300">Your Monthly Limit</div>
                 <div className="text-2xl font-bold text-success-600 dark:text-success-400">
                   {creditBalance.plan_credits_per_month.toLocaleString()}
                 </div>
+                <div className="text-xs text-success-600 dark:text-success-400 mt-1">total each month</div>
               </div>
             </div>
           </Card>
diff --git a/frontend/src/pages/settings/ProfileSettingsPage.tsx b/frontend/src/pages/settings/ProfileSettingsPage.tsx
index 1a7503f7..d6c6c780 100644
--- a/frontend/src/pages/settings/ProfileSettingsPage.tsx
+++ b/frontend/src/pages/settings/ProfileSettingsPage.tsx
@@ -32,10 +32,10 @@ export default function ProfileSettingsPage() {
         <div>
           <h1 className="text-2xl font-bold text-gray-900 dark:text-white flex items-center gap-2">
             <User className="w-6 h-6" />
-            Profile Settings
+            Your Profile
           </h1>
           <p className="text-gray-600 dark:text-gray-400 mt-1">
-            Manage your personal information and preferences
+            Update your personal settings - Your name, preferences, and notification choices
           </p>
         </div>
         <button
@@ -44,13 +44,13 @@ export default function ProfileSettingsPage() {
           className="flex items-center gap-2 px-4 py-2 bg-blue-600 text-white rounded-lg hover:bg-blue-700 disabled:opacity-50"
         >
           {saving ? <Loader2 className="w-4 h-4 animate-spin" /> : <Save className="w-4 h-4" />}
-          {saving ? 'Saving...' : 'Save Changes'}
+          {saving ? 'Saving...' : '✓ Save My Settings'}
         </button>
       </div>
 
       <div className="space-y-6">
         <Card className="p-6">
-          <h2 className="text-lg font-semibold mb-4">Personal Information</h2>
+          <h2 className="text-lg font-semibold mb-4">About You</h2>
           <div className="grid grid-cols-1 md:grid-cols-2 gap-4">
             <div>
               <label className="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
@@ -87,7 +87,7 @@ export default function ProfileSettingsPage() {
             </div>
             <div>
               <label className="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
-                Phone
+                Phone Number (optional)
               </label>
               <input
                 type="tel"
@@ -100,11 +100,11 @@ export default function ProfileSettingsPage() {
         </Card>
 
         <Card className="p-6">
-          <h2 className="text-lg font-semibold mb-4">Preferences</h2>
+          <h2 className="text-lg font-semibold mb-4">How You Like It</h2>
           <div className="grid grid-cols-1 md:grid-cols-2 gap-4">
             <div>
               <label className="block text-sm font-medium text-gray-700 dark:text-gray-300 mb-2">
-                Timezone
+                Your Timezone
               </label>
               <select
                 value={profile.timezone}
@@ -136,13 +136,16 @@ export default function ProfileSettingsPage() {
         </Card>
 
         <Card className="p-6">
-          <h2 className="text-lg font-semibold mb-4">Notifications</h2>
+          <h2 className="text-lg font-semibold mb-4">What You Want to Hear About</h2>
+          <p className="text-sm text-gray-600 dark:text-gray-400 mb-4">
+            Choose what emails you want to receive:
+          </p>
           <div className="space-y-4">
             <div className="flex items-center justify-between">
               <div>
-                <div className="font-medium">Email Notifications</div>
+                <div className="font-medium">Important Updates</div>
                 <div className="text-sm text-gray-600 dark:text-gray-400">
-                  Receive important updates via email
+                  Get notified about important changes to your account
                 </div>
               </div>
               <input
@@ -154,9 +157,9 @@ export default function ProfileSettingsPage() {
             </div>
             <div className="flex items-center justify-between">
               <div>
-                <div className="font-medium">Marketing Emails</div>
+                <div className="font-medium">Tips & Product Updates (optional)</div>
                 <div className="text-sm text-gray-600 dark:text-gray-400">
-                  Receive marketing and promotional emails
+                  Hear about new features and content tips
                 </div>
               </div>
               <input