diff --git a/backend/celerybeat-schedule b/backend/celerybeat-schedule
index b7fd6992..0075704a 100644
Binary files a/backend/celerybeat-schedule and b/backend/celerybeat-schedule differ
diff --git a/backend/igny8_core/business/site_building/migrations/0002_sitebuilder_metadata.py b/backend/igny8_core/business/site_building/migrations/0002_sitebuilder_metadata.py
new file mode 100644
index 00000000..f944b4c0
--- /dev/null
+++ b/backend/igny8_core/business/site_building/migrations/0002_sitebuilder_metadata.py
@@ -0,0 +1,159 @@
+from django.db import migrations, models
+
+
+def seed_site_builder_metadata(apps, schema_editor):
+    BusinessType = apps.get_model('site_building', 'BusinessType')
+    AudienceProfile = apps.get_model('site_building', 'AudienceProfile')
+    BrandPersonality = apps.get_model('site_building', 'BrandPersonality')
+    HeroImageryDirection = apps.get_model('site_building', 'HeroImageryDirection')
+
+    business_types = [
+        ("Productized Services", "Standardized service offering with clear deliverables."),
+        ("B2B SaaS Platform", "Subscription software platform targeting business teams."),
+        ("eCommerce Brand", "Direct-to-consumer catalog with premium merchandising."),
+        ("Marketplace / Platform", "Two-sided marketplace connecting buyers and sellers."),
+        ("Advisory / Consulting", "Expert advisory firm or boutique consultancy."),
+        ("Education / Training", "Learning platform, cohort, or academy."),
+        ("Community / Membership", "Member-driven experience with gated content."),
+        ("Mission-Driven / Nonprofit", "Impact-focused organization or foundation."),
+    ]
+
+    audience_profiles = [
+        ("Enterprise Operations Leaders", "COO / Ops executives at scale-ups."),
+        ("Marketing Directors & CMOs", "Growth and brand owners across industries."),
+        ("Founders & Executive Teams", "Visionaries leading fast-moving companies."),
+        ("Revenue & Sales Leaders", "CROs, VPs of Sales, and GTM owners."),
+        ("Product & Innovation Teams", "Product managers and innovation leaders."),
+        ("IT & Engineering Teams", "Technical buyers evaluating new platforms."),
+        ("HR & People Leaders", "People ops and talent professionals."),
+        ("Healthcare Administrators", "Clinical and operational healthcare leads."),
+        ("Financial Services Professionals", "Banking, fintech, and investment teams."),
+        ("Consumers / Prospects", "End-user or prospect-focused experience."),
+    ]
+
+    brand_personalities = [
+        ("Bold Visionary", "Decisive, future-forward, and thought-leading."),
+        ("Trusted Advisor", "Calm, credible, and risk-aware guidance."),
+        ("Analytical Expert", "Data-backed, precise, and rigorous."),
+        ("Friendly Guide", "Welcoming, warm, and supportive tone."),
+        ("Luxe & Premium", "High-touch, elevated, and detail-obsessed."),
+        ("Playful Creative", "Vibrant, unexpected, and energetic."),
+        ("Minimalist Modern", "Clean, refined, and confident."),
+        ("Fearless Innovator", "Experimental, edgy, and fast-moving."),
+    ]
+
+    hero_imagery = [
+        ("Real team collaboration photography", "Documentary-style shots of real teams."),
+        ("Product close-ups with UI overlays", "Focus on interfaces and feature highlights."),
+        ("Lifestyle scenes featuring customers", "Story-driven photography of real scenarios."),
+        ("Abstract gradients & motion graphics", "Modern, colorful abstract compositions."),
+        ("Illustration + iconography blend", "Custom illustrations paired with icon systems."),
+    ]
+
+    for order, (name, description) in enumerate(business_types):
+        BusinessType.objects.update_or_create(
+            name=name,
+            defaults={'description': description, 'order': order, 'is_active': True},
+        )
+
+    for order, (name, description) in enumerate(audience_profiles):
+        AudienceProfile.objects.update_or_create(
+            name=name,
+            defaults={'description': description, 'order': order, 'is_active': True},
+        )
+
+    for order, (name, description) in enumerate(brand_personalities):
+        BrandPersonality.objects.update_or_create(
+            name=name,
+            defaults={'description': description, 'order': order, 'is_active': True},
+        )
+
+    for order, (name, description) in enumerate(hero_imagery):
+        HeroImageryDirection.objects.update_or_create(
+            name=name,
+            defaults={'description': description, 'order': order, 'is_active': True},
+        )
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('site_building', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='AudienceProfile',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('name', models.CharField(max_length=120, unique=True)),
+                ('description', models.CharField(blank=True, max_length=255)),
+                ('is_active', models.BooleanField(default=True)),
+                ('order', models.PositiveIntegerField(default=0)),
+                ('created_at', models.DateTimeField(auto_now_add=True)),
+                ('updated_at', models.DateTimeField(auto_now=True)),
+            ],
+            options={
+                'verbose_name': 'Audience Profile',
+                'verbose_name_plural': 'Audience Profiles',
+                'db_table': 'igny8_site_builder_audience_profiles',
+                'ordering': ['order', 'name'],
+            },
+        ),
+        migrations.CreateModel(
+            name='BrandPersonality',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('name', models.CharField(max_length=120, unique=True)),
+                ('description', models.CharField(blank=True, max_length=255)),
+                ('is_active', models.BooleanField(default=True)),
+                ('order', models.PositiveIntegerField(default=0)),
+                ('created_at', models.DateTimeField(auto_now_add=True)),
+                ('updated_at', models.DateTimeField(auto_now=True)),
+            ],
+            options={
+                'verbose_name': 'Brand Personality',
+                'verbose_name_plural': 'Brand Personalities',
+                'db_table': 'igny8_site_builder_brand_personalities',
+                'ordering': ['order', 'name'],
+            },
+        ),
+        migrations.CreateModel(
+            name='BusinessType',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('name', models.CharField(max_length=120, unique=True)),
+                ('description', models.CharField(blank=True, max_length=255)),
+                ('is_active', models.BooleanField(default=True)),
+                ('order', models.PositiveIntegerField(default=0)),
+                ('created_at', models.DateTimeField(auto_now_add=True)),
+                ('updated_at', models.DateTimeField(auto_now=True)),
+            ],
+            options={
+                'verbose_name': 'Business Type',
+                'verbose_name_plural': 'Business Types',
+                'db_table': 'igny8_site_builder_business_types',
+                'ordering': ['order', 'name'],
+            },
+        ),
+        migrations.CreateModel(
+            name='HeroImageryDirection',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('name', models.CharField(max_length=120, unique=True)),
+                ('description', models.CharField(blank=True, max_length=255)),
+                ('is_active', models.BooleanField(default=True)),
+                ('order', models.PositiveIntegerField(default=0)),
+                ('created_at', models.DateTimeField(auto_now_add=True)),
+                ('updated_at', models.DateTimeField(auto_now=True)),
+            ],
+            options={
+                'verbose_name': 'Hero Imagery Direction',
+                'verbose_name_plural': 'Hero Imagery Directions',
+                'db_table': 'igny8_site_builder_hero_imagery',
+                'ordering': ['order', 'name'],
+            },
+        ),
+        migrations.RunPython(seed_site_builder_metadata, migrations.RunPython.noop),
+    ]
+
diff --git a/backend/igny8_core/business/site_building/models.py b/backend/igny8_core/business/site_building/models.py
index 8e760d74..b3a921b9 100644
--- a/backend/igny8_core/business/site_building/models.py
+++ b/backend/igny8_core/business/site_building/models.py
@@ -166,3 +166,55 @@ class PageBlueprint(SiteSectorBaseModel):
         return f"{self.title} ({self.site_blueprint.name})"
 
 
+class SiteBuilderOption(models.Model):
+    """
+    Base model for Site Builder dropdown metadata.
+    """
+
+    name = models.CharField(max_length=120, unique=True)
+    description = models.CharField(max_length=255, blank=True)
+    is_active = models.BooleanField(default=True)
+    order = models.PositiveIntegerField(default=0)
+    created_at = models.DateTimeField(auto_now_add=True)
+    updated_at = models.DateTimeField(auto_now=True)
+
+    class Meta:
+        abstract = True
+        ordering = ['order', 'name']
+
+    def __str__(self):
+        return self.name
+
+
+class BusinessType(SiteBuilderOption):
+    class Meta(SiteBuilderOption.Meta):
+        app_label = 'site_building'
+        db_table = 'igny8_site_builder_business_types'
+        verbose_name = 'Business Type'
+        verbose_name_plural = 'Business Types'
+
+
+class AudienceProfile(SiteBuilderOption):
+    class Meta(SiteBuilderOption.Meta):
+        app_label = 'site_building'
+        db_table = 'igny8_site_builder_audience_profiles'
+        verbose_name = 'Audience Profile'
+        verbose_name_plural = 'Audience Profiles'
+
+
+class BrandPersonality(SiteBuilderOption):
+    class Meta(SiteBuilderOption.Meta):
+        app_label = 'site_building'
+        db_table = 'igny8_site_builder_brand_personalities'
+        verbose_name = 'Brand Personality'
+        verbose_name_plural = 'Brand Personalities'
+
+
+class HeroImageryDirection(SiteBuilderOption):
+    class Meta(SiteBuilderOption.Meta):
+        app_label = 'site_building'
+        db_table = 'igny8_site_builder_hero_imagery'
+        verbose_name = 'Hero Imagery Direction'
+        verbose_name_plural = 'Hero Imagery Directions'
+
+
diff --git a/backend/igny8_core/modules/site_builder/serializers.py b/backend/igny8_core/modules/site_builder/serializers.py
index 0e1715d4..ac21530f 100644
--- a/backend/igny8_core/modules/site_builder/serializers.py
+++ b/backend/igny8_core/modules/site_builder/serializers.py
@@ -1,6 +1,13 @@
 from rest_framework import serializers
 
-from igny8_core.business.site_building.models import SiteBlueprint, PageBlueprint
+from igny8_core.business.site_building.models import (
+    AudienceProfile,
+    BrandPersonality,
+    BusinessType,
+    HeroImageryDirection,
+    PageBlueprint,
+    SiteBlueprint,
+)
 
 
 class PageBlueprintSerializer(serializers.ModelSerializer):
@@ -76,3 +83,16 @@ class SiteBlueprintSerializer(serializers.ModelSerializer):
             attrs['sector_id'] = sector_id
         return attrs
 
+
+class MetadataOptionSerializer(serializers.Serializer):
+    id = serializers.IntegerField()
+    name = serializers.CharField()
+    description = serializers.CharField(required=False, allow_blank=True)
+
+
+class SiteBuilderMetadataSerializer(serializers.Serializer):
+    business_types = MetadataOptionSerializer(many=True)
+    audience_profiles = MetadataOptionSerializer(many=True)
+    brand_personalities = MetadataOptionSerializer(many=True)
+    hero_imagery_directions = MetadataOptionSerializer(many=True)
+
diff --git a/backend/igny8_core/modules/site_builder/urls.py b/backend/igny8_core/modules/site_builder/urls.py
index 8487babc..f9b0ee91 100644
--- a/backend/igny8_core/modules/site_builder/urls.py
+++ b/backend/igny8_core/modules/site_builder/urls.py
@@ -5,6 +5,7 @@ from igny8_core.modules.site_builder.views import (
     PageBlueprintViewSet,
     SiteAssetView,
     SiteBlueprintViewSet,
+    SiteBuilderMetadataView,
 )
 
 router = DefaultRouter()
@@ -14,5 +15,6 @@ router.register(r'pages', PageBlueprintViewSet, basename='page_blueprint')
 urlpatterns = [
     path('', include(router.urls)),
     path('assets/', SiteAssetView.as_view(), name='site_builder_assets'),
+    path('metadata/', SiteBuilderMetadataView.as_view(), name='site_builder_metadata'),
 ]
 
diff --git a/backend/igny8_core/modules/site_builder/views.py b/backend/igny8_core/modules/site_builder/views.py
index 4bfdc10b..e12ae8c1 100644
--- a/backend/igny8_core/modules/site_builder/views.py
+++ b/backend/igny8_core/modules/site_builder/views.py
@@ -9,7 +9,14 @@ from igny8_core.api.base import SiteSectorModelViewSet
 from igny8_core.api.permissions import IsAuthenticatedAndActive, IsEditorOrAbove
 from igny8_core.api.response import success_response, error_response
 from igny8_core.api.throttles import DebugScopedRateThrottle
-from igny8_core.business.site_building.models import SiteBlueprint, PageBlueprint
+from igny8_core.business.site_building.models import (
+    AudienceProfile,
+    BrandPersonality,
+    BusinessType,
+    HeroImageryDirection,
+    PageBlueprint,
+    SiteBlueprint,
+)
 from igny8_core.business.site_building.services import (
     PageGenerationService,
     SiteBuilderFileService,
@@ -18,6 +25,7 @@ from igny8_core.business.site_building.services import (
 from igny8_core.modules.site_builder.serializers import (
     PageBlueprintSerializer,
     SiteBlueprintSerializer,
+    SiteBuilderMetadataSerializer,
 )
 
 
@@ -205,3 +213,39 @@ class SiteAssetView(APIView):
         return error_response('File not found', status.HTTP_404_NOT_FOUND, request)
 
 
+class SiteBuilderMetadataView(APIView):
+    """
+    Read-only metadata for Site Builder dropdowns.
+    """
+
+    permission_classes = [IsAuthenticatedAndActive, IsEditorOrAbove]
+
+    def get(self, request, *args, **kwargs):
+        def serialize_queryset(qs):
+            return [
+                {
+                    'id': item.id,
+                    'name': item.name,
+                    'description': item.description or '',
+                }
+                for item in qs
+            ]
+
+        data = {
+            'business_types': serialize_queryset(
+                BusinessType.objects.filter(is_active=True).order_by('order', 'name')
+            ),
+            'audience_profiles': serialize_queryset(
+                AudienceProfile.objects.filter(is_active=True).order_by('order', 'name')
+            ),
+            'brand_personalities': serialize_queryset(
+                BrandPersonality.objects.filter(is_active=True).order_by('order', 'name')
+            ),
+            'hero_imagery_directions': serialize_queryset(
+                HeroImageryDirection.objects.filter(is_active=True).order_by('order', 'name')
+            ),
+        }
+
+        serializer = SiteBuilderMetadataSerializer(data)
+        return Response(serializer.data)
+
diff --git a/frontend/src/components/common/SiteAndSectorSelector.tsx b/frontend/src/components/common/SiteAndSectorSelector.tsx
index 3a245ff8..2d7f8c86 100644
--- a/frontend/src/components/common/SiteAndSectorSelector.tsx
+++ b/frontend/src/components/common/SiteAndSectorSelector.tsx
@@ -11,7 +11,13 @@ import { useSiteStore } from '../../store/siteStore';
 import { useSectorStore } from '../../store/sectorStore';
 import { useAuthStore } from '../../store/authStore';
 
-export default function SiteAndSectorSelector() {
+interface SiteAndSectorSelectorProps {
+  hideSectorSelector?: boolean;
+}
+
+export default function SiteAndSectorSelector({
+  hideSectorSelector = false,
+}: SiteAndSectorSelectorProps) {
   const toast = useToast();
   const { activeSite, setActiveSite, loadActiveSite } = useSiteStore();
   const { activeSector, sectors, setActiveSector, loading: sectorsLoading } = useSectorStore();
@@ -170,7 +176,7 @@ export default function SiteAndSectorSelector() {
       </div>
 
       {/* Sector Selector */}
-      {!sectorsLoading && sectors.length > 0 && (
+      {!hideSectorSelector && !sectorsLoading && sectors.length > 0 && (
         <div className="relative inline-block">
           <button
             ref={sectorButtonRef}
diff --git a/frontend/src/pages/Sites/Builder/Wizard.tsx b/frontend/src/pages/Sites/Builder/Wizard.tsx
index c882e9e3..97f6c7bc 100644
--- a/frontend/src/pages/Sites/Builder/Wizard.tsx
+++ b/frontend/src/pages/Sites/Builder/Wizard.tsx
@@ -26,7 +26,7 @@ import { StyleStep } from "./steps/StyleStep";
 export default function SiteBuilderWizard() {
   const navigate = useNavigate();
   const { activeSite } = useSiteStore();
-  const { activeSector } = useSectorStore();
+  const { sectors } = useSectorStore();
   const {
     form,
     currentStep,
@@ -46,18 +46,40 @@ export default function SiteBuilderWizard() {
     generationProgress,
     isGenerating,
     syncContextFromStores,
+    metadata,
+    metadataError,
+    isMetadataLoading,
+    loadMetadata,
   } = useBuilderStore();
 
   useEffect(() => {
     syncContextFromStores();
-  }, [activeSite?.id, activeSite?.name, activeSector?.id]);
+  }, [activeSite?.id, activeSite?.name]);
+
+  useEffect(() => {
+    loadMetadata();
+  }, [loadMetadata]);
+
+  const selectedSectors = useMemo(
+    () =>
+      form.sectorIds.map((id) => ({
+        id,
+        name: sectors.find((sector) => sector.id === id)?.name || `Sector #${id}`,
+      })),
+    [form.sectorIds, sectors],
+  );
 
   const steps = useMemo(
     () => [
       {
         title: "Business context",
         component: (
-          <BusinessDetailsStep data={form} onChange={setField} />
+          <BusinessDetailsStep
+            data={form}
+            onChange={setField}
+            metadata={metadata}
+            selectedSectors={selectedSectors}
+          />
         ),
       },
       {
@@ -79,16 +101,31 @@ export default function SiteBuilderWizard() {
         component: (
           <StyleStep
             style={form.style}
-            onChange={updateStyle}
+            metadata={metadata}
+            brandPersonalityIds={form.brandPersonalityIds}
+            customBrandPersonality={form.customBrandPersonality}
+            heroImageryDirectionId={form.heroImageryDirectionId}
+            customHeroImageryDirection={form.customHeroImageryDirection}
+            onStyleChange={updateStyle}
+            onChange={setField}
           />
         ),
       },
     ],
-    [form, setField, updateStyle, addObjective, removeObjective],
+    [
+      form,
+      metadata,
+      selectedSectors,
+      setField,
+      updateStyle,
+      addObjective,
+      removeObjective,
+    ],
   );
 
   const isLastStep = currentStep === steps.length - 1;
-  const missingContext = !activeSite || !activeSector;
+  const missingContext =
+    !activeSite || !form.sectorIds || form.sectorIds.length === 0;
 
   const handlePrimary = async () => {
     if (isLastStep) {
@@ -123,13 +160,28 @@ export default function SiteBuilderWizard() {
         </Button>
       </div>
 
-      <SiteAndSectorSelector />
+      <SiteAndSectorSelector hideSectorSelector />
+
+      {metadataError && (
+        <Alert
+          variant="warning"
+          title="Metadata unavailable"
+          message={`${metadataError}. You can still enter custom values.`}
+        />
+      )}
+      {isMetadataLoading && !metadata && (
+        <Alert
+          variant="info"
+          title="Loading Site Builder library"
+          message="Fetching business types, audiences, and style presets..."
+        />
+      )}
 
       {missingContext && (
         <Alert
           variant="warning"
-          title="Select site & sector"
-          message="Choose an active site and sector using the selector above before running the wizard."
+          title="Missing site configuration"
+          message="Choose an active site and ensure it has at least one sector configured (Sites → All Sites) before running the wizard."
         />
       )}
 
diff --git a/frontend/src/pages/Sites/Builder/steps/BusinessDetailsStep.tsx b/frontend/src/pages/Sites/Builder/steps/BusinessDetailsStep.tsx
index a6f7a369..9b74c6cf 100644
--- a/frontend/src/pages/Sites/Builder/steps/BusinessDetailsStep.tsx
+++ b/frontend/src/pages/Sites/Builder/steps/BusinessDetailsStep.tsx
@@ -1,7 +1,12 @@
-import type { BuilderFormData } from "../../../../types/siteBuilder";
+import { useMemo, useRef, useState } from "react";
+import type {
+  BuilderFormData,
+  SiteBuilderMetadata,
+} from "../../../../types/siteBuilder";
 import { Card } from "../../../../components/ui/card";
 import { useSiteStore } from "../../../../store/siteStore";
-import { useSectorStore } from "../../../../store/sectorStore";
+import { Dropdown } from "../../../../components/ui/dropdown/Dropdown";
+import { Check } from "lucide-react";
 
 const inputClass =
   "h-11 w-full rounded-xl border border-gray-200 bg-white px-4 text-sm font-medium text-gray-900 placeholder:text-gray-400 focus:border-brand-300 focus:outline-hidden focus:ring-3 focus:ring-brand-500/10 dark:border-white/10 dark:bg-white/[0.03] dark:text-white/90 dark:placeholder:text-white/30 dark:focus:border-brand-800";
@@ -11,15 +16,73 @@ const labelClass =
 
 interface Props {
   data: BuilderFormData;
+  metadata?: SiteBuilderMetadata;
+  selectedSectors: Array<{ id: number; name: string }>;
   onChange: <K extends keyof BuilderFormData>(
     key: K,
     value: BuilderFormData[K],
   ) => void;
 }
 
-export function BusinessDetailsStep({ data, onChange }: Props) {
+export function BusinessDetailsStep({
+  data,
+  metadata,
+  selectedSectors,
+  onChange,
+}: Props) {
   const { activeSite } = useSiteStore();
-  const { activeSector } = useSectorStore();
+  const [businessDropdownOpen, setBusinessDropdownOpen] = useState(false);
+  const businessButtonRef = useRef<HTMLButtonElement>(null);
+  const [audienceDropdownOpen, setAudienceDropdownOpen] = useState(false);
+  const audienceButtonRef = useRef<HTMLButtonElement>(null);
+
+  const businessOptions = metadata?.business_types ?? [];
+  const audienceOptions = metadata?.audience_profiles ?? [];
+
+  const selectedBusinessType = businessOptions.find(
+    (option) => option.id === data.businessTypeId,
+  );
+
+  const selectedAudienceOptions = useMemo(
+    () =>
+      audienceOptions.filter((option) =>
+        data.targetAudienceIds.includes(option.id),
+      ),
+    [audienceOptions, data.targetAudienceIds],
+  );
+
+  const computeAudienceSummary = (
+    ids: number[],
+    custom?: string,
+  ): string => {
+    const names = audienceOptions
+      .filter((option) => ids.includes(option.id))
+      .map((option) => option.name);
+    if (custom?.trim()) {
+      names.push(custom.trim());
+    }
+    return names.join(", ");
+  };
+
+  const toggleAudience = (audienceId: number) => {
+    const isSelected = data.targetAudienceIds.includes(audienceId);
+    const next = isSelected
+      ? data.targetAudienceIds.filter((id) => id !== audienceId)
+      : [...data.targetAudienceIds, audienceId];
+    onChange("targetAudienceIds", next);
+    onChange("targetAudience", computeAudienceSummary(next, data.customTargetAudience));
+  };
+
+  const handleCustomAudienceChange = (value: string) => {
+    onChange("customTargetAudience", value);
+    onChange("targetAudience", computeAudienceSummary(data.targetAudienceIds, value));
+  };
+
+  const handleCustomBusinessTypeChange = (value: string) => {
+    onChange("customBusinessType", value);
+    onChange("businessTypeId", null);
+    onChange("businessType", value);
+  };
 
   return (
     <div className="space-y-6">
@@ -29,17 +92,16 @@ export function BusinessDetailsStep({ data, onChange }: Props) {
             Context
           </p>
           <h3 className="text-lg font-semibold text-gray-900 dark:text-white">
-            Site &amp; Sector
+            Site &amp; sectors
           </h3>
           <p className="text-sm text-gray-500 dark:text-gray-400">
-            The wizard will use your currently active site and sector. Switch
-            them from the header at any time.
+            IGNY8 will generate a blueprint for every sector configured on this site.
           </p>
         </div>
         <div className="mt-4 grid grid-cols-1 gap-4 md:grid-cols-2">
           <div className="rounded-2xl border border-brand-100 bg-brand-50/60 p-4 dark:border-brand-500/40 dark:bg-brand-500/10">
             <p className="text-xs uppercase tracking-wide text-brand-600 dark:text-brand-300">
-              Active Site
+              Active site
             </p>
             <p className="text-base font-semibold text-brand-700 dark:text-brand-200">
               {activeSite?.name ?? "No site selected"}
@@ -47,11 +109,24 @@ export function BusinessDetailsStep({ data, onChange }: Props) {
           </div>
           <div className="rounded-2xl border border-indigo-100 bg-indigo-50/60 p-4 dark:border-indigo-500/40 dark:bg-indigo-500/10">
             <p className="text-xs uppercase tracking-wide text-indigo-600 dark:text-indigo-300">
-              Active Sector
-            </p>
-            <p className="text-base font-semibold text-indigo-700 dark:text-indigo-200">
-              {activeSector?.name ?? "All sectors"}
+              Included sectors
             </p>
+            {selectedSectors.length > 0 ? (
+              <div className="flex flex-wrap gap-2 pt-2">
+                {selectedSectors.map((sector) => (
+                  <span
+                    key={sector.id}
+                    className="inline-flex items-center rounded-full bg-white px-3 py-1 text-xs font-semibold text-indigo-700 dark:bg-indigo-500/20 dark:text-indigo-100"
+                  >
+                    {sector.name}
+                  </span>
+                ))}
+              </div>
+            ) : (
+              <p className="text-sm font-semibold text-indigo-700 dark:text-indigo-200">
+                No sectors configured for this site
+              </p>
+            )}
           </div>
         </div>
       </Card>
@@ -74,7 +149,10 @@ export function BusinessDetailsStep({ data, onChange }: Props) {
               className={inputClass}
               value={data.hostingType}
               onChange={(event) =>
-                onChange("hostingType", event.target.value as BuilderFormData["hostingType"])
+                onChange(
+                  "hostingType",
+                  event.target.value as BuilderFormData["hostingType"],
+                )
               }
             >
               <option value="igny8_sites">IGNY8 Sites</option>
@@ -88,34 +166,194 @@ export function BusinessDetailsStep({ data, onChange }: Props) {
         <div className="mt-6 grid grid-cols-1 gap-6 md:grid-cols-2">
           <div>
             <label className={labelClass}>Business type</label>
+            <button
+              ref={businessButtonRef}
+              type="button"
+              onClick={() => setBusinessDropdownOpen((open) => !open)}
+              className="dropdown-toggle flex w-full items-center justify-between rounded-xl border border-gray-200 bg-white px-4 py-3 text-sm font-medium text-gray-900 transition hover:border-brand-200 dark:border-white/10 dark:bg-white/[0.02] dark:text-white/90"
+            >
+              <span>
+                {selectedBusinessType?.name ||
+                  "Select a business type from the library"}
+              </span>
+              <svg
+                className="h-4 w-4 text-gray-500 dark:text-gray-400"
+                viewBox="0 0 20 20"
+                fill="currentColor"
+              >
+                <path
+                  fillRule="evenodd"
+                  d="M5.23 7.21a.75.75 0 011.06.02L10 10.94l3.71-3.71a.75.75 0 111.08 1.04l-4.25 4.25a.75.75 0 01-1.08 0L5.21 8.27a.75.75 0 01.02-1.06z"
+                  clipRule="evenodd"
+                />
+              </svg>
+            </button>
+            <Dropdown
+              isOpen={businessDropdownOpen}
+              onClose={() => setBusinessDropdownOpen(false)}
+              anchorRef={businessButtonRef}
+              placement="bottom-left"
+              className="w-72 max-h-72 overflow-y-auto p-2"
+            >
+              {businessOptions.length === 0 ? (
+                <div className="px-3 py-2 text-sm text-gray-500">
+                  No business types defined yet.
+                </div>
+              ) : (
+                businessOptions.map((option) => {
+                  const isSelected = option.id === data.businessTypeId;
+                  return (
+                    <button
+                      key={option.id}
+                      type="button"
+                      onClick={() => {
+                        onChange("businessTypeId", option.id);
+                        onChange("businessType", option.name);
+                        onChange("customBusinessType", "");
+                        setBusinessDropdownOpen(false);
+                      }}
+                      className={`flex w-full items-start gap-3 rounded-xl px-3 py-2 text-left text-sm ${
+                        isSelected
+                          ? "bg-brand-50 text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+                          : "text-gray-700 hover:bg-gray-100 dark:text-white/80 dark:hover:bg-white/10"
+                      }`}
+                    >
+                      <span className="flex-1">
+                        <span className="font-semibold">{option.name}</span>
+                        {option.description && (
+                          <span className="block text-xs text-gray-500 dark:text-gray-400">
+                            {option.description}
+                          </span>
+                        )}
+                      </span>
+                      {isSelected && <Check className="h-4 w-4" />}
+                    </button>
+                  );
+                })
+              )}
+            </Dropdown>
             <input
-              className={inputClass}
+              className={`${inputClass} mt-3`}
               type="text"
-              value={data.businessType}
-              placeholder="B2B SaaS platform"
-              onChange={(event) => onChange("businessType", event.target.value)}
+              value={data.customBusinessType ?? ""}
+              placeholder="Or describe a custom business model"
+              onChange={(event) =>
+                handleCustomBusinessTypeChange(event.target.value)
+              }
             />
           </div>
           <div>
-            <label className={labelClass}>Industry</label>
-            <input
-              className={inputClass}
-              type="text"
-              value={data.industry}
-              placeholder="Supply chain automation"
-              onChange={(event) => onChange("industry", event.target.value)}
-            />
+            <label className={labelClass}>Industry (from site settings)</label>
+            <div className="flex h-11 items-center rounded-xl border border-gray-100 bg-gray-50 px-4 text-sm font-semibold text-gray-700 dark:border-white/10 dark:bg-white/[0.05] dark:text-white/80">
+              {data.industry || "No industry selected"}
+            </div>
           </div>
         </div>
+      </Card>
 
-        <div className="mt-6">
-          <label className={labelClass}>Target audience</label>
+      <Card variant="surface" padding="lg">
+        <div className="space-y-4">
+          <div>
+            <label className={labelClass}>Target audience</label>
+            <p className="text-xs text-gray-500 dark:text-gray-400">
+              Choose one or more audience profiles from the IGNY8 library. Add your own if needed.
+            </p>
+          </div>
+          <div>
+            <button
+              ref={audienceButtonRef}
+              type="button"
+              onClick={() => setAudienceDropdownOpen((open) => !open)}
+              className="dropdown-toggle flex w-full items-center justify-between rounded-xl border border-gray-200 bg-white px-4 py-3 text-sm font-medium text-gray-900 transition hover:border-brand-200 dark:border-white/10 dark:bg-white/[0.02] dark:text-white/90"
+            >
+              <span>
+                {selectedAudienceOptions.length > 0
+                  ? `${selectedAudienceOptions.length} audience${
+                      selectedAudienceOptions.length > 1 ? "s" : ""
+                    } selected`
+                  : "Select audiences to focus the messaging"}
+              </span>
+              <svg
+                className="h-4 w-4 text-gray-500 dark:text-gray-400"
+                viewBox="0 0 20 20"
+                fill="currentColor"
+              >
+                <path
+                  fillRule="evenodd"
+                  d="M5.23 7.21a.75.75 0 011.06.02L10 10.94l3.71-3.71a.75.75 0 111.08 1.04l-4.25 4.25a.75.75 0 01-1.08 0L5.21 8.27a.75.75 0 01.02-1.06z"
+                  clipRule="evenodd"
+                />
+              </svg>
+            </button>
+            <Dropdown
+              isOpen={audienceDropdownOpen}
+              onClose={() => setAudienceDropdownOpen(false)}
+              anchorRef={audienceButtonRef}
+              placement="bottom-left"
+              className="w-80 max-h-80 overflow-y-auto p-2"
+            >
+              {audienceOptions.length === 0 ? (
+                <div className="px-3 py-2 text-sm text-gray-500">
+                  No audience profiles defined yet.
+                </div>
+              ) : (
+                audienceOptions.map((option) => {
+                  const isSelected = data.targetAudienceIds.includes(option.id);
+                  return (
+                    <button
+                      key={option.id}
+                      type="button"
+                      onClick={() => toggleAudience(option.id)}
+                      className={`flex w-full items-start gap-3 rounded-xl px-3 py-2 text-left text-sm ${
+                        isSelected
+                          ? "bg-brand-50 text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+                          : "text-gray-700 hover:bg-gray-100 dark:text-white/80 dark:hover:bg-white/10"
+                      }`}
+                    >
+                      <span className="flex-1">
+                        <span className="font-semibold">{option.name}</span>
+                        {option.description && (
+                          <span className="block text-xs text-gray-500 dark:text-gray-400">
+                            {option.description}
+                          </span>
+                        )}
+                      </span>
+                      {isSelected && <Check className="h-4 w-4" />}
+                    </button>
+                  );
+                })
+              )}
+            </Dropdown>
+          </div>
+          <div className="flex flex-wrap gap-2">
+            {selectedAudienceOptions.map((option) => (
+              <span
+                key={option.id}
+                className="inline-flex items-center gap-2 rounded-full bg-brand-50 px-3 py-1 text-xs font-semibold text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+              >
+                {option.name}
+                <button
+                  type="button"
+                  className="text-brand-600 hover:text-brand-800 dark:text-brand-200 dark:hover:text-brand-50"
+                  onClick={() => toggleAudience(option.id)}
+                  aria-label={`Remove ${option.name}`}
+                >
+                  ×
+                </button>
+              </span>
+            ))}
+            {data.customTargetAudience?.trim() && (
+              <span className="inline-flex items-center rounded-full bg-gray-100 px-3 py-1 text-xs font-semibold text-gray-700 dark:bg-white/10 dark:text-white/80">
+                {data.customTargetAudience.trim()}
+              </span>
+            )}
+          </div>
           <input
             className={inputClass}
             type="text"
-            value={data.targetAudience}
-            placeholder="Operations leaders at fast-scaling eCommerce brands"
-            onChange={(event) => onChange("targetAudience", event.target.value)}
+            value={data.customTargetAudience ?? ""}
+            placeholder="Add custom audience (e.g., Healthcare innovators)"
+            onChange={(event) => handleCustomAudienceChange(event.target.value)}
           />
         </div>
       </Card>
diff --git a/frontend/src/pages/Sites/Builder/steps/StyleStep.tsx b/frontend/src/pages/Sites/Builder/steps/StyleStep.tsx
index 90875f53..24b7a461 100644
--- a/frontend/src/pages/Sites/Builder/steps/StyleStep.tsx
+++ b/frontend/src/pages/Sites/Builder/steps/StyleStep.tsx
@@ -1,10 +1,19 @@
-import type { StylePreferences } from "../../../../types/siteBuilder";
+import { useMemo, useRef, useState } from "react";
+import type {
+  BuilderFormData,
+  SiteBuilderMetadata,
+  StylePreferences,
+} from "../../../../types/siteBuilder";
 import { Card } from "../../../../components/ui/card";
+import { Dropdown } from "../../../../components/ui/dropdown/Dropdown";
+import { Check } from "lucide-react";
 
 const labelClass =
   "text-sm font-semibold text-gray-700 dark:text-white/80 mb-2 inline-block";
 const selectClass =
   "h-11 w-full rounded-xl border border-gray-200 bg-white px-4 text-sm font-medium text-gray-900 focus:border-brand-300 focus:outline-hidden focus:ring-3 focus:ring-brand-500/10 dark:border-white/10 dark:bg-white/[0.03] dark:text-white/90 dark:focus:border-brand-800";
+const inputClass =
+  "h-11 w-full rounded-xl border border-gray-200 bg-white px-4 text-sm font-medium text-gray-900 placeholder:text-gray-400 focus:border-brand-300 focus:outline-hidden focus:ring-3 focus:ring-brand-500/10 dark:border-white/10 dark:bg-white/[0.03] dark:text-white/90 dark:placeholder:text-white/30 dark:focus:border-brand-800";
 const textareaClass =
   "w-full rounded-2xl border border-gray-200 bg-white px-4 py-3 text-sm font-medium text-gray-900 placeholder:text-gray-400 focus:border-brand-300 focus:outline-hidden focus:ring-3 focus:ring-brand-500/10 dark:border-white/10 dark:bg-white/[0.03] dark:text-white/90 dark:placeholder:text-white/30 dark:focus:border-brand-800";
 
@@ -24,10 +33,53 @@ const typography = [
 
 interface Props {
   style: StylePreferences;
-  onChange: (partial: Partial<StylePreferences>) => void;
+  metadata?: SiteBuilderMetadata;
+  brandPersonalityIds: number[];
+  customBrandPersonality?: string;
+  heroImageryDirectionId: number | null;
+  customHeroImageryDirection?: string;
+  onStyleChange: (partial: Partial<StylePreferences>) => void;
+  onChange: <K extends keyof BuilderFormData>(
+    key: K,
+    value: BuilderFormData[K],
+  ) => void;
 }
 
-export function StyleStep({ style, onChange }: Props) {
+export function StyleStep({
+  style,
+  metadata,
+  brandPersonalityIds,
+  customBrandPersonality,
+  heroImageryDirectionId,
+  customHeroImageryDirection,
+  onStyleChange,
+  onChange,
+}: Props) {
+  const brandOptions = metadata?.brand_personalities ?? [];
+  const heroOptions = metadata?.hero_imagery_directions ?? [];
+
+  const [heroDropdownOpen, setHeroDropdownOpen] = useState(false);
+  const heroButtonRef = useRef<HTMLButtonElement>(null);
+  const [brandDropdownOpen, setBrandDropdownOpen] = useState(false);
+  const brandButtonRef = useRef<HTMLButtonElement>(null);
+
+  const selectedBrandOptions = useMemo(
+    () => brandOptions.filter((option) => brandPersonalityIds.includes(option.id)),
+    [brandOptions, brandPersonalityIds],
+  );
+
+  const selectedHero = heroOptions.find(
+    (option) => option.id === heroImageryDirectionId,
+  );
+
+  const toggleBrand = (id: number) => {
+    const isSelected = brandPersonalityIds.includes(id);
+    const next = isSelected
+      ? brandPersonalityIds.filter((value) => value !== id)
+      : [...brandPersonalityIds, id];
+    onChange("brandPersonalityIds", next);
+  };
+
   return (
     <Card variant="surface" padding="lg">
       <div className="space-y-6">
@@ -39,8 +91,7 @@ export function StyleStep({ style, onChange }: Props) {
             Visual direction
           </h3>
           <p className="text-sm text-gray-500 dark:text-gray-400">
-            Capture the brand personality so the preview canvas mirrors the
-            right tone.
+            Capture the brand personality so the preview canvas mirrors the right tone.
           </p>
         </div>
 
@@ -50,7 +101,7 @@ export function StyleStep({ style, onChange }: Props) {
             <select
               className={selectClass}
               value={style.palette}
-              onChange={(event) => onChange({ palette: event.target.value })}
+              onChange={(event) => onStyleChange({ palette: event.target.value })}
             >
               {palettes.map((option) => (
                 <option key={option} value={option}>
@@ -64,7 +115,9 @@ export function StyleStep({ style, onChange }: Props) {
             <select
               className={selectClass}
               value={style.typography}
-              onChange={(event) => onChange({ typography: event.target.value })}
+              onChange={(event) =>
+                onStyleChange({ typography: event.target.value })
+              }
             >
               {typography.map((option) => (
                 <option key={option} value={option}>
@@ -75,26 +128,212 @@ export function StyleStep({ style, onChange }: Props) {
           </div>
         </div>
 
+        <div className="space-y-4">
+          <div>
+            <label className={labelClass}>Brand personality profiles</label>
+            <p className="text-xs text-gray-500 dark:text-gray-400">
+              Select up to three descriptors that define the brand tone.
+            </p>
+          </div>
+          <div>
+            <button
+              ref={brandButtonRef}
+              type="button"
+              onClick={() => setBrandDropdownOpen((open) => !open)}
+              className="dropdown-toggle flex w-full items-center justify-between rounded-xl border border-gray-200 bg-white px-4 py-3 text-sm font-medium text-gray-900 transition hover:border-brand-200 dark:border-white/10 dark:bg-white/[0.02] dark:text-white/90"
+            >
+              <span>
+                {brandPersonalityIds.length > 0
+                  ? `${brandPersonalityIds.length} personality${
+                      brandPersonalityIds.length > 1 ? " descriptors" : " descriptor"
+                    } selected`
+                  : "Choose personalities from the IGNY8 library"}
+              </span>
+              <svg
+                className="h-4 w-4 text-gray-500 dark:text-gray-400"
+                viewBox="0 0 20 20"
+                fill="currentColor"
+              >
+                <path
+                  fillRule="evenodd"
+                  d="M5.23 7.21a.75.75 0 011.06.02L10 10.94l3.71-3.71a.75.75 0 111.08 1.04l-4.25 4.25a.75.75 0 01-1.08 0L5.21 8.27a.75.75 0 01.02-1.06z"
+                  clipRule="evenodd"
+                />
+              </svg>
+            </button>
+            <Dropdown
+              isOpen={brandDropdownOpen}
+              onClose={() => setBrandDropdownOpen(false)}
+              anchorRef={brandButtonRef}
+              placement="bottom-left"
+              className="w-80 max-h-80 overflow-y-auto p-2"
+            >
+              {brandOptions.length === 0 ? (
+                <div className="px-3 py-2 text-sm text-gray-500">
+                  No brand personalities defined yet. Use the custom field below.
+                </div>
+              ) : (
+                brandOptions.map((option) => {
+                  const isSelected = brandPersonalityIds.includes(option.id);
+                  const disabled =
+                    !isSelected && brandPersonalityIds.length >= 3;
+                  return (
+                    <button
+                      key={option.id}
+                      type="button"
+                      disabled={disabled}
+                      onClick={() => toggleBrand(option.id)}
+                      className={`flex w-full items-start gap-3 rounded-xl px-3 py-2 text-left text-sm ${
+                        isSelected
+                          ? "bg-brand-50 text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+                          : "text-gray-700 hover:bg-gray-100 disabled:opacity-50 dark:text-white/80 dark:hover:bg-white/10"
+                      }`}
+                    >
+                      <span className="flex-1">
+                        <span className="font-semibold">{option.name}</span>
+                        {option.description && (
+                          <span className="block text-xs text-gray-500 dark:text-gray-400">
+                            {option.description}
+                          </span>
+                        )}
+                      </span>
+                      {isSelected && <Check className="h-4 w-4" />}
+                    </button>
+                  );
+                })
+              )}
+            </Dropdown>
+          </div>
+          <div className="flex flex-wrap gap-2">
+            {selectedBrandOptions.map((option) => (
+              <span
+                key={option.id}
+                className="inline-flex items-center gap-2 rounded-full bg-brand-50 px-3 py-1 text-xs font-semibold text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+              >
+                {option.name}
+                <button
+                  type="button"
+                  className="text-brand-600 hover:text-brand-800 dark:text-brand-100 dark:hover:text-brand-50"
+                  onClick={() => toggleBrand(option.id)}
+                  aria-label={`Remove ${option.name}`}
+                >
+                  ×
+                </button>
+              </span>
+            ))}
+            {customBrandPersonality?.trim() && (
+              <span className="inline-flex items-center rounded-full bg-gray-100 px-3 py-1 text-xs font-semibold text-gray-700 dark:bg-white/10 dark:text-white/80">
+                {customBrandPersonality.trim()}
+              </span>
+            )}
+          </div>
+          <input
+            className={inputClass}
+            type="text"
+            value={customBrandPersonality ?? ""}
+            placeholder="Add custom personality descriptor"
+            onChange={(event) =>
+              onChange("customBrandPersonality", event.target.value)
+            }
+          />
+        </div>
+
         <div className="grid grid-cols-1 gap-6 md:grid-cols-2">
           <div>
-            <label className={labelClass}>Brand personality</label>
+            <label className={labelClass}>Brand personality narrative</label>
             <textarea
               className={textareaClass}
-              rows={3}
+              rows={4}
               value={style.personality}
               onChange={(event) =>
-                onChange({ personality: event.target.value })
+                onStyleChange({ personality: event.target.value })
               }
             />
           </div>
           <div>
             <label className={labelClass}>Hero imagery direction</label>
+            <button
+              ref={heroButtonRef}
+              type="button"
+              onClick={() => setHeroDropdownOpen((open) => !open)}
+              className="dropdown-toggle flex w-full items-center justify-between rounded-xl border border-gray-200 bg-white px-4 py-3 text-sm font-medium text-gray-900 transition hover:border-brand-200 dark:border-white/10 dark:bg-white/[0.02] dark:text-white/90"
+            >
+              <span>
+                {selectedHero?.name ||
+                  "Select a hero imagery direction from the library"}
+              </span>
+              <svg
+                className="h-4 w-4 text-gray-500 dark:text-gray-400"
+                viewBox="0 0 20 20"
+                fill="currentColor"
+              >
+                <path
+                  fillRule="evenodd"
+                  d="M5.23 7.21a.75.75 0 011.06.02L10 10.94l3.71-3.71a.75.75 0 111.08 1.04l-4.25 4.25a.75.75 0 01-1.08 0L5.21 8.27a.75.75 0 01.02-1.06z"
+                  clipRule="evenodd"
+                />
+              </svg>
+            </button>
+            <Dropdown
+              isOpen={heroDropdownOpen}
+              onClose={() => setHeroDropdownOpen(false)}
+              anchorRef={heroButtonRef}
+              placement="bottom-left"
+              className="w-80 max-h-72 overflow-y-auto p-2"
+            >
+              {heroOptions.length === 0 ? (
+                <div className="px-3 py-2 text-sm text-gray-500">
+                  No hero imagery directions defined yet.
+                </div>
+              ) : (
+                heroOptions.map((option) => {
+                  const isSelected = option.id === heroImageryDirectionId;
+                  return (
+                    <button
+                      key={option.id}
+                      type="button"
+                      onClick={() => {
+                        onChange("heroImageryDirectionId", option.id);
+                        onChange("customHeroImageryDirection", "");
+                        onStyleChange({ heroImagery: option.name });
+                        setHeroDropdownOpen(false);
+                      }}
+                      className={`flex w-full items-start gap-3 rounded-xl px-3 py-2 text-left text-sm ${
+                        isSelected
+                          ? "bg-brand-50 text-brand-700 dark:bg-brand-500/10 dark:text-brand-100"
+                          : "text-gray-700 hover:bg-gray-100 dark:text-white/80 dark:hover:bg-white/10"
+                      }`}
+                    >
+                      <span className="flex-1">
+                        <span className="font-semibold">{option.name}</span>
+                        {option.description && (
+                          <span className="block text-xs text-gray-500 dark:text-gray-400">
+                            {option.description}
+                          </span>
+                        )}
+                      </span>
+                      {isSelected && <Check className="h-4 w-4" />}
+                    </button>
+                  );
+                })
+              )}
+            </Dropdown>
+            <input
+              className={`${inputClass} mt-3`}
+              type="text"
+              value={customHeroImageryDirection ?? ""}
+              placeholder="Or describe a custom hero imagery direction"
+              onChange={(event) => {
+                onChange("customHeroImageryDirection", event.target.value);
+                onChange("heroImageryDirectionId", null);
+              }}
+            />
             <textarea
-              className={textareaClass}
-              rows={3}
+              className={`${textareaClass} mt-3`}
+              rows={4}
               value={style.heroImagery}
               onChange={(event) =>
-                onChange({ heroImagery: event.target.value })
+                onStyleChange({ heroImagery: event.target.value })
               }
             />
           </div>
diff --git a/frontend/src/services/siteBuilder.api.ts b/frontend/src/services/siteBuilder.api.ts
index ae552a0e..84361708 100644
--- a/frontend/src/services/siteBuilder.api.ts
+++ b/frontend/src/services/siteBuilder.api.ts
@@ -8,6 +8,7 @@ import type {
   PageBlueprint,
   SiteStructure,
   BuilderFormData,
+  SiteBuilderMetadata,
 } from '../types/siteBuilder';
 
 export interface CreateBlueprintPayload {
@@ -121,5 +122,12 @@ export const siteBuilderApi = {
     // Handle unified response format
     return response?.data || response;
   },
+
+  /**
+   * Load dropdown metadata for wizard fields
+   */
+  async getMetadata(): Promise<SiteBuilderMetadata> {
+    return fetchAPI('/v1/site-builder/metadata/');
+  },
 };
 
diff --git a/frontend/src/store/builderStore.ts b/frontend/src/store/builderStore.ts
index e69dfd52..9fa796e0 100644
--- a/frontend/src/store/builderStore.ts
+++ b/frontend/src/store/builderStore.ts
@@ -1,6 +1,5 @@
 import { create } from "zustand";
 import { useSiteStore } from "./siteStore";
-import { useSectorStore } from "./sectorStore";
 import { useSiteDefinitionStore } from "./siteDefinitionStore";
 import { siteBuilderApi } from "../services/siteBuilder.api";
 import type {
@@ -8,6 +7,9 @@ import type {
   PageBlueprint,
   SiteBlueprint,
   StylePreferences,
+  SiteStructure,
+  SiteBuilderMetadata,
+  SiteBuilderMetadataOption,
 } from "../types/siteBuilder";
 
 const defaultStyle: StylePreferences = {
@@ -19,19 +21,26 @@ const defaultStyle: StylePreferences = {
 
 const buildDefaultForm = (): BuilderFormData => {
   const site = useSiteStore.getState().activeSite;
-  const sector = useSectorStore.getState().activeSector;
 
   return {
     siteId: site?.id ?? null,
-    sectorId: sector?.id ?? null,
+    sectorIds: site?.selected_sectors ?? [],
     siteName: site?.name ?? "",
+    businessTypeId: null,
     businessType: "",
-    industry: "",
+    customBusinessType: "",
+    industry: site?.industry_name ?? "",
+    targetAudienceIds: [],
     targetAudience: "",
+    customTargetAudience: "",
     hostingType: "igny8_sites",
     businessBrief: "",
     objectives: ["Launch a conversion-focused marketing site"],
-    style: defaultStyle,
+    brandPersonalityIds: [],
+    customBrandPersonality: "",
+    heroImageryDirectionId: null,
+    customHeroImageryDirection: "",
+    style: { ...defaultStyle },
   };
 };
 
@@ -41,6 +50,9 @@ interface BuilderState {
   isSubmitting: boolean;
   isGenerating: boolean;
   isLoadingBlueprint: boolean;
+  metadata?: SiteBuilderMetadata;
+  isMetadataLoading: boolean;
+  metadataError?: string;
   error?: string;
   activeBlueprint?: SiteBlueprint;
   pages: PageBlueprint[];
@@ -70,6 +82,7 @@ interface BuilderState {
   clearPageSelection: () => void;
   loadBlueprint: (blueprintId: number) => Promise<void>;
   generateAllPages: (blueprintId: number, force?: boolean) => Promise<void>;
+  loadMetadata: () => Promise<void>;
 }
 
 export const useBuilderStore = create<BuilderState>((set, get) => ({
@@ -78,6 +91,9 @@ export const useBuilderStore = create<BuilderState>((set, get) => ({
   isSubmitting: false,
   isGenerating: false,
   isLoadingBlueprint: false,
+  metadata: undefined,
+  isMetadataLoading: false,
+  metadataError: undefined,
   pages: [],
   selectedPageIds: [],
 
@@ -130,62 +146,156 @@ export const useBuilderStore = create<BuilderState>((set, get) => ({
 
   syncContextFromStores: () => {
     const site = useSiteStore.getState().activeSite;
-    const sector = useSectorStore.getState().activeSector;
     set((state) => ({
       form: {
         ...state.form,
         siteId: site?.id ?? state.form.siteId,
         siteName: site?.name ?? state.form.siteName,
-        sectorId: sector?.id ?? state.form.sectorId,
+        sectorIds: site?.selected_sectors ?? state.form.sectorIds,
+        industry: site?.industry_name ?? state.form.industry,
       },
     }));
   },
 
   submitWizard: async () => {
-    const { form } = get();
-    if (!form.siteId || !form.sectorId) {
+    const { form, metadata } = get();
+    if (!form.siteId) {
+      set({
+        error: "Select an active site before running the Site Builder wizard.",
+      });
+      return;
+    }
+    if (!form.sectorIds?.length) {
       set({
         error:
-          "Select an active site and sector before running the Site Builder wizard.",
+          "This site has no sectors configured. Add sectors in Sites → All Sites before running the wizard.",
       });
       return;
     }
 
-    set({ isSubmitting: true, error: undefined });
+    const findOptionName = (
+      options: SiteBuilderMetadataOption[] | undefined,
+      id: number | null | undefined,
+    ) => options?.find((option) => option.id === id)?.name;
+
+    const businessTypeName =
+      findOptionName(metadata?.business_types, form.businessTypeId) ||
+      form.customBusinessType?.trim() ||
+      form.businessType ||
+      "General business";
+
+    const selectedAudienceOptions =
+      metadata?.audience_profiles?.filter((option) =>
+        form.targetAudienceIds.includes(option.id),
+      ) ?? [];
+    const audienceNames = selectedAudienceOptions.map((option) => option.name);
+    if (form.customTargetAudience?.trim()) {
+      audienceNames.push(form.customTargetAudience.trim());
+    }
+    const targetAudienceSummary = audienceNames.join(", ");
+
+    const selectedBrandPersonalities =
+      metadata?.brand_personalities?.filter((option) =>
+        form.brandPersonalityIds.includes(option.id),
+      ) ?? [];
+    const brandPersonalityNames = selectedBrandPersonalities.map(
+      (option) => option.name,
+    );
+    if (form.customBrandPersonality?.trim()) {
+      brandPersonalityNames.push(form.customBrandPersonality.trim());
+    }
+    const personalityDescription =
+      brandPersonalityNames.length > 0
+        ? brandPersonalityNames.join(", ")
+        : form.style.personality;
+
+    const heroImageryName =
+      findOptionName(
+        metadata?.hero_imagery_directions,
+        form.heroImageryDirectionId,
+      ) ||
+      form.customHeroImageryDirection?.trim() ||
+      form.style.heroImagery;
+
+    const preparedForm: BuilderFormData = {
+      ...form,
+      businessType: businessTypeName,
+      targetAudience: targetAudienceSummary,
+    };
+
+    const stylePreferences: StylePreferences = {
+      ...preparedForm.style,
+      personality: personalityDescription,
+      heroImagery: heroImageryName,
+    };
+
+    set({
+      form: { ...preparedForm, style: stylePreferences },
+      isSubmitting: true,
+      error: undefined,
+    });
     try {
-      const payload = {
-        name: form.siteName || `Site Blueprint (${form.industry || "New"})`,
-        description: form.businessType
-          ? `${form.businessType} for ${form.targetAudience}`
-          : undefined,
-        site_id: form.siteId,
-        sector_id: form.sectorId,
-        hosting_type: form.hostingType,
-        config_json: {
-          business_type: form.businessType,
-          industry: form.industry,
-          target_audience: form.targetAudience,
-        },
-      };
+      let lastBlueprint: SiteBlueprint | undefined;
+      let lastStructure: SiteStructure | undefined;
+      for (const sectorId of preparedForm.sectorIds) {
+        const payload = {
+          name:
+            preparedForm.siteName ||
+            `Site Blueprint (${preparedForm.industry || "New"})`,
+          description: targetAudienceSummary
+            ? `${businessTypeName} • ${targetAudienceSummary}`
+            : businessTypeName,
+          site_id: preparedForm.siteId!,
+          sector_id: sectorId,
+          hosting_type: preparedForm.hostingType,
+          config_json: {
+            business_type_id: preparedForm.businessTypeId,
+            business_type: businessTypeName,
+            custom_business_type: preparedForm.customBusinessType,
+            industry: preparedForm.industry,
+            target_audience_ids: preparedForm.targetAudienceIds,
+            target_audience: audienceNames,
+            custom_target_audience: preparedForm.customTargetAudience,
+            brand_personality_ids: preparedForm.brandPersonalityIds,
+            brand_personality: brandPersonalityNames,
+            custom_brand_personality: preparedForm.customBrandPersonality,
+            hero_imagery_direction_id: preparedForm.heroImageryDirectionId,
+            hero_imagery_direction: heroImageryName,
+            custom_hero_imagery_direction:
+              preparedForm.customHeroImageryDirection,
+            sector_id: sectorId,
+          },
+        };
 
-      const blueprint = await siteBuilderApi.createBlueprint(payload);
-      set({ activeBlueprint: blueprint });
+        const blueprint = await siteBuilderApi.createBlueprint(payload);
+        lastBlueprint = blueprint;
 
-      const generation = await siteBuilderApi.generateStructure(
-        blueprint.id,
-        {
-          business_brief: form.businessBrief,
-          objectives: form.objectives,
-          style: form.style,
-          metadata: { targetAudience: form.targetAudience },
-        },
-      );
+        const generation = await siteBuilderApi.generateStructure(
+          blueprint.id,
+          {
+            business_brief: preparedForm.businessBrief,
+            objectives: preparedForm.objectives,
+            style: stylePreferences,
+            metadata: {
+              targetAudience: audienceNames,
+              brandPersonality: brandPersonalityNames,
+              sectorId,
+            },
+          },
+        );
 
-      if (generation?.structure) {
-        useSiteDefinitionStore.getState().setStructure(generation.structure);
+        if (generation?.structure) {
+          lastStructure = generation.structure;
+        }
       }
 
-      await get().refreshPages(blueprint.id);
+      if (lastBlueprint) {
+        set({ activeBlueprint: lastBlueprint });
+        if (lastStructure) {
+          useSiteDefinitionStore.getState().setStructure(lastStructure);
+        }
+        await get().refreshPages(lastBlueprint.id);
+      }
     } catch (error: any) {
       set({
         error: error?.message || "Unexpected error while running wizard",
@@ -285,5 +395,20 @@ export const useBuilderStore = create<BuilderState>((set, get) => ({
       set({ isGenerating: false });
     }
   },
+
+  loadMetadata: async () => {
+    if (get().metadata || get().isMetadataLoading) return;
+    set({ isMetadataLoading: true, metadataError: undefined });
+    try {
+      const metadata = await siteBuilderApi.getMetadata();
+      set({ metadata, isMetadataLoading: false });
+    } catch (error: any) {
+      set({
+        metadataError:
+          error?.message || "Unable to load Site Builder metadata",
+        isMetadataLoading: false,
+      });
+    }
+  },
 }));
 
diff --git a/frontend/src/types/siteBuilder.ts b/frontend/src/types/siteBuilder.ts
index 108185d0..146136a4 100644
--- a/frontend/src/types/siteBuilder.ts
+++ b/frontend/src/types/siteBuilder.ts
@@ -9,14 +9,22 @@ export interface StylePreferences {
 
 export interface BuilderFormData {
   siteId: number | null;
-  sectorId: number | null;
+  sectorIds: number[];
   siteName: string;
+  businessTypeId: number | null;
   businessType: string;
+  customBusinessType?: string;
   industry: string;
+  targetAudienceIds: number[];
   targetAudience: string;
+  customTargetAudience?: string;
   hostingType: HostingType;
   businessBrief: string;
   objectives: string[];
+  brandPersonalityIds: number[];
+  customBrandPersonality?: string;
+  heroImageryDirectionId: number | null;
+  customHeroImageryDirection?: string;
   style: StylePreferences;
 }
 
@@ -86,3 +94,16 @@ export interface ApiError {
   detail?: string;
 }
 
+export interface SiteBuilderMetadataOption {
+  id: number;
+  name: string;
+  description?: string;
+}
+
+export interface SiteBuilderMetadata {
+  business_types: SiteBuilderMetadataOption[];
+  audience_profiles: SiteBuilderMetadataOption[];
+  brand_personalities: SiteBuilderMetadataOption[];
+  hero_imagery_directions: SiteBuilderMetadataOption[];
+}
+